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Industry recognized & government approved certificate

Internshala Trainings certificate

100,000+ companies use Internshala for hiring every year. So a certificate from Internshala is recognized everywhere.

NSDC & Skill India certificate

Also, receive a certificate from NSDC (National Skill Development Corporation) and Skill India

Industry certification preparation

This training prepares you for the Google Ads Search Certification which you can appear for free of cost.

Why learn Digital Marketing?

Take your idea to millions

Whether you have an app, blog, YouTube channel, or want to manage publicity for your college fest; digital marketing can help you reach millions!

Be in demand

Digital marketing is one of the hottest career options these days with thousands of internships and jobs being added everyday.

Channel your creativity

Whether you like numbers, or wordplay, or designing things; digital marketing offers a heady mix of creativity for everyone.

What placement assistance will you receive?

Free Placement Prep Training

Learn how to build your resume, make great applications, and ace your interviews.

Curated internships & jobs

Get internships and fresher jobs as per your preference in your inbox.

Get highlighted on Internshala

Top performers will be highlighted in their internship & job applications on Internshala.

How will the AI tools taught in the course help you get ahead in your career? NEW

ChatGPT, Gemini, & Copilot AI

Create engaging content, do SEO, manage social media effectively, and improve marketing strategies.

Copy.ai

Generate fresh ideas and power up your marketing copy.

How will your training work?

Learn concepts

Go through training videos to learn concepts

Test yourself

Test your knowledge through quizzes & module tests at regular intervals

Hands-on practice

Get hands on practice by doing projects

1:1 doubt solving

Get your doubts solved by experts through Q&A forum within 24 hours

Take final exam

Complete your training by taking the final exam

Get certified

Get certified in Digital Marketing upon successful completion of training

Digital Marketing Course Syllabus

180+ video tutorials

5 assignments

1 project

8 AI tools covered

After completing the training, you can also download videos for future reference

Introduction to Digital Marketing with AI

2 Topics
1 Demo video inside
Overview
Introduction to Digital Marketing with AI
Understanding Web Presence
Building Web Presence
Introduction to Web Analytics and Google Analytics
Website Creation using AI in WordPress
SEO Fundamentals
On-Page SEO: Optimizing Your Website for Success
Off-Page SEO: Building Authority and Trust
Local SEO: Becoming a Local Leader
SEO Power Tools
App Store Optimization (ASO): Boost Your App’s Visibility
Winning AI Keyword Strategies with SEO.ai
Content Writing with AI: Writesonic
Content Writing with AI: Copy.ai
Content Writing with AI: Optimo
Content Writing with AI: Zapier
Introduction to Social Media
Developing Social Media Strategy
Facebook Marketing: Organic
Facebook Marketing: Paid
Instagram Marketing using AI
Twitter Marketing
YouTube Marketing
LinkedIn Marketing
Snapchat Marketing
Online Reputation Management: Protect and Enhance Your Brand
Digital Advertising Fundamentals
Introduction to Google Ads
Search Advertising
Writing a Search Ad using AI
Display Advertising
Video Advertising
Discovery and Smart Ads
Shopping Advertising
Remarketing Ads
Introduction to Reports and A/B testing
Google Ads Search Certification
Introduction to Inbound Marketing
Inbound Marketing Strategies
Role of Content in Inbound Marketing
Lead Generation
Landing Page with AI
Introduction of Email Marketing
Email Lists and Email Content
Creating an Email Campaign
Strategies for Effective Email Marketing
Meaning of GA4
Decoding Data: Dimensions vs. Metrics
Getting Access to Demo Account
Implementing GA4 for your Online Presence
Realtime Reports in GA4
Acquisition Reports
Engagement Reports
Retention Reports
User Reports
Segments in GA4
Exploration Report
Events & its Types
Difference between Goals & Conversions
Influencer Marketing
Marketing Automation
Voice Search and Digital Marketing
Data Privacy & Marketing
Social Proof Strategies
Scarcity and Urgency Techniques
Gamification in Digital Marketing
Mastering ChatGPT with PET Approach
Mastering Market Research with Gemini
Exploring Reports with Perplexity
Creating Images using Adobe Firefly and Magic Design
Boosting Tesla's Online Presence with AI-Enhanced Marketing

Digital Marketing Course Projects Details

Boosting Tesla's Online Presence with AI-Enhanced Marketing

Use AI tools & develop a marketing plan for Tesla, focusing on enhancing its online presence through targeted SEO, engaging content, and dynamic social media strategies.

Your Teachers

Prince Sharma

Lead Instructor, Digital Marketing

Prince Sharma has honed his expertise through seven years of hands-on experience in the digital marketing industry. He has worked with a diverse range of clients, from startups to Fortune 500 companies, developing innovative strategies that drive engagement, growth, and success. His practical insights and actionable tips have empowered countless individuals to excel in their digital marketing endeavors.

Gourav Meet

Lead Instructor, Digital Marketing

Gourav Meet is a seasoned Digital Marketing professional boasting 6+ years of diverse industry expertise and a passion for training. With roles at Internshala, Tech Mahindra Foundation, and Appworx IT Solutions, he has mentored over 2000 learners, contributing valuable insights and fostering growth. His engineering background laid a solid foundation, and beyond training, he thrives as a Digital Marketing Auditor, mentors startups, and emphasizes impactful storytelling.

Why learn with Internshala Trainings?

Benefits
Government certified by NSDC
Free placement assistance
3x visibility in recruiter searches
Direct interview invites
Industry-ready curriculum & projects
Real time doubt resolution
Multi language support
Trusted by 4 Million+ learners
Internshala Trainings
Other platforms
Youtube

Digital Marketing Course with AI - Overview

Did you know the $12 billion digital marketing industry is estimated to triple in size by 2030? This boom is set to increase digital marketing salaries, making it one of the most sought-after careers. If you are thinking about pursuing a career in digital marketing, now is the time to take action!

Kickstart your future in digital marketing with Internshala's digital marketing course with AI. Powered by the government of India through the NSDC (National Skill Development Corporation) & Skill India, this course aims to equip students with the requisite knowledge and skills to pursue a successful career in digital marketing.

Digital Marketing Online Course with AI Syllabus

The complete digital marketing with AI syllabus is structured to help learners become skilled digital marketers. The course moves beyond basic marketing concepts to cover SEO, paid ads, content creation, analytics, and automation, with AI support. Here is the digital marketing course syllabus outline for the training:

Digital Marketing Certificate Course -  Career Prospects

 

Recent graduates as well as seasoned professionals can explore a multitude of career opportunities after completing this digital marketing online course with AI and earning their certificate. They can look for opportunities in the following job roles:

Learn the Top In-Demand AI Tools

Become an expert digital marketer with the help of AI. Learn the ins-and-outs of the most popular AI tools like:

Why Should You Enroll in Internshala's Digital Marketing Certification Course with AI?

Pursuing a digital marketing training course with AI from Internshala can open up many new opportunities for professional growth. Here are some of the key reasons why you should consider enrolling in an online course from Internshala:

Find Digital Marketing Course in Major Cities

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Digital Marketing Training FAQs?

  • Training Specific
  • Training Prerequisites
  • Time & Mode of Delivery
  • Placement Assistance
  • Payment
  • Certificate
  • AI tools
  • Need Further Assistance?
A digital marketing course is a training that teaches you how to promote businesses online. You learn SEO to get websites on Google, social media marketing for platforms like Facebook and Instagram, Google Ads for paid advertising, email marketing, and analytics to track what works. Most courses also cover content marketing and the latest AI tools. The Internshala course includes all of this, plus a final project where you create a marketing plan for Tesla.
Digital marketing attracts people through advertising themselves on social media, videos, blogs etc to match their targets and increase the traffic to their websites. You may say it meets short-term goals. On the other hand, Inbound marketing is a long-term process which is based on attracting customers. It does not rely much on digital marketing or engagement.
  1. It has Local Reach which can be profitable for any company
  2. It is pocket friendly for the company and the purchasers
  3. It is quite easy to learn
  4. Effective targeting enhances marketing
  5. It can easily engage people
Digital marketing is full of career choices and has had high scopes since the internet revolution started. The following career options you can try for when you learn Digital Marketing -
  1. SEM Specialist
  2. SEO Specialist
  3. E-commerce Specialist
  4. Content Strategist
  5. Brand Marketing Expert
  6. Visual Designer
  7. Video Marketing Specialist
  8. Social media Marketer
  9. Digital project manager
  10. Consultant
The estimated salary of the Digital marketer is fabulous. It starts with 3 lakh per annum for the freshers and slowly it increases itself to 12-14 lakh per annum. No doubt on why Digital Marketing courses are so popular.
Yes, this is a double certification course. This course prepares you for a Google Ads Search certification. You will also receive a certificate upon course completion from Internshala.
Internshala's digital marketing course will equip all learners with the core concepts and practices of digital marketing. It will also provide hands-on experience through projects and assignments, at the same time, all your doubts will be taken care of through one-on-one doubt-solving sessions.
The key topics covered in this course are:
  • Building Web Presence, Google Analytics, and other Digital Marketing Tools
  • Social Media Marketing
  • Email Marketing
  • SEO
  • Digital Advertising with Google Ads
Yes, you can easily learn digital marketing online. There are many online courses available to help you learn the fundamentals of digital marketing, and the Internshala platform is one of the best to skill up.
The Internshala Digital Marketing Certification course is open to anyone interested in learning about digital marketing. There are no prerequisites for the course.
Digital marketing is used in many different industries, but it is especially popular in the following industries:
  • Retail
  • Media & Entertainment
  • E-commerce
  • Financial Services
  • Hospitality
  • Food & Restaurants
  • Nutrition and Fitness
Internshala's Job oriented courses are designed to help students upskill themselves, and become job-ready. The industry-specific curriculum and personalized mentorship will equip learners with the necessary skills, knowledge, and confidence for a successful professional journey.

The courses aim to take a student from beginner to professional within 2-7 months. To sign up for Internshala's Placement Courses with AI, you can be a pre-final, final-year, or recent graduate. Anyone seeking a career change or course that comes with a placement can also enroll in the course of their choice.

Upon completion of the course, students receive a job/internship placement. The learner will also earn a government as well as industry-recognized certificate from the National Skill Development Corporation & Skill India and Internshala Trainings.

Internshala offers 11 Placement Courses with AI:
  1. Banking Sales Placement Course with AI
  2. Data Science Placement Course with AI
  3. Digital Marketing Placement Course with AI
  4. Electric Vehicle Placement Course with AI
  5. Financial Modelling Placement Course with AI
  6. Full Stack Development Placement Course with AI
  7. Human Resource Management Placement Course with AI
  8. Product Management Placement Course with AI
  9. Software Testing Placement Course with AI
  10. Supply Chain Logistics Placement Course with AI
  11. UI UX Design Placement Course with AI
A digital marketing certificate validates your skills and improves your job prospects. You can apply for roles like Digital Marketing Executive, SEO Executive, Social Media Manager, Paid Ads Specialist, or Content Writer. With an advanced certification, you can target higher-level roles, take up freelance projects, or manage marketing for your own business.
Yes, Google Ads certifications are available free of cost. You can complete the training modules, access study resources, and attempt the certification exams without paying any fee through Google’s Skillshop platform. The Internshala’s digital marketing course with AI introduces you to Google Ads and prepares you for the certification.
Yes, a digital marketing certification is worth it if you want to start your own business, apply for jobs, or switch careers to the marketing field. The certification adds credibility to your resume and plays an essential role in getting a job or freelance opportunities.
Digital marketing includes creativity and technical expertise. Here’s what you learn in digital marketing:
  • Search Engine Optimization (SEO)
  • App Store Optimization (ASO)
  • Social Media Marketing
  • Google Ads
  • Paid Advertising 
  • Performance Marketing
  • Email Marketing
  • Inbound Marketing
  • Google Analytics
  • AI-powered Marketing
  • SEO Content Writing
Here are some useful tips to learn digital marketing for free:
  • Read blogs
  • Watch YouTube tutorials
  • Take free online courses
  • Follow digital marketing experts on LinkedIn and social media platforms
The learning duration depends on the type of course you enroll in. For example, Internshala Trainings’ short-term digital marketing course with AI is an 8-week online program. It is a self-paced course. On the other hand, the digital marketing placement course with AI is a 5-month training. Both these courses offer certification from Internshala Trainings, NSDC, and Skill India. Additionally, if you enroll in a digital marketing diploma course, it could take 6 to 12 months to complete.
Here’s how you can learn digital marketing step by step:
  • Step 1: Understand the Basics (What digital marketing is and its main areas (SEO, social media marketing, content marketing, email marketing, and paid ads).
  • Step 2: Start with search engine optimization (SEO). Understand keywords, on-page SEO, and how Google ranking works.
  • Step 3: Learn about social media marketing using Instagram, Facebook, and LinkedIn.
  • Step 4: Study paid advertising using Google Ads and Meta Ads to understand how online advertising works.
  • Step 5: Learn about content and email marketing campaigns to engage customers.
  • Step 6: Practice practically by creating your own blog, social media page, or running small ad campaigns to gain real experience.
  • Step 7: Understand tools like Google Analytics to measure performance and improve strategies.
Anyone can enroll in a digital marketing course. Students, job seekers, business owners, freelancers, and even professionals looking to switch careers can learn digital marketing, regardless of their educational background. Since it does not require a specific degree, anyone with basic computer knowledge and an interest in online marketing can start learning and build a career in this field.
If you are just starting to learn digital marketing, enroll in the Internshala Trainings course. It is a beginner-friendly course and provides comprehensive tutorial videos and study material. It offers placement assistance and an opportunity to build your own digital marketing project to showcase your portfolio.
All the software/tools that you need for the training would be shared with you during the training as and when you need it.
You can watch the videos and take quizzes & tests on any device including mobile. However, for assignments and practice, use of desktop or laptop is required.
You don't need a laptop to complete this training but for assignments and practice, you would need a computer with a minimum 1 GB ram and Windows 8 or later (64 bit).
There are no prerequisites for this training as it is of beginner level. Everything that you need to know about Digital Marketing would be taught to you from scratch.
You can choose your preferred batch date while signing up for the training program and start accordingly.
As this is a purely online training program, you can choose to learn at any time of the day and for as much time as you want. We will recommend a pace to be followed throughout the program, but the actual timings and learning hours are in your hands.
From your batch start date, you will have access to training's content (videos, quizzes, tests, assignments, projects etc.) in the platform for 8 weeks within which you should be able to complete your training.
As this is a purely online training program, you can choose to spend as much time as you want per day and the more time you spend, sooner you would be able to complete the training. However, on an average, spending 1-2 hours per day should be sufficient for you to complete the training in 8 weeks. Some students also choose to devote more time on the weekends in case they are not able to give time on the weekdays.
Dont worry! If for some reason, you are unable to complete the course in 8 weeks, you will have the option to get a 2-week extension for Rs. 799.
Having 8 weeks access ensures you have a deadline to work with and are able to complete the training. It also helps you beat procrastination and maintain continuity in your studies which is why Internshala Trainings students have some of the best training completion rates in the industry.
If you have completed the training, you would be able to download the training content and have lifetime access to it for future reference.
Yes, you would be able to download the training content and have lifetime access to it for future reference.
  • You will receive free access to Placement Preparation Training on the platform which covers resume writing, cover letter writing, how to search and apply for internships and jobs on Internshala, and interview preparation.
  • Access to curated internships & jobs related to the training - after completing the training, you would receive a list of handpicked internships or jobs every week that you can apply to as per your preference.
  • If you are a top performer, a badge of achievement will be added to your Internshala resume and shown to the employers when you apply to internships or jobs on Internshala.
When you score >= 90% in the final test, you will be a top performer and you will get highlighted in your internship and job applications.
More than 3 lac companies use Internshala to hire interns and employees and hence they will recognise a certificate from Internshala when they see one on your resume. However, please note that more than the certificate, companies hire candidates based on their skills and their performance in the interview so we hope you do a good job of learning the skill in the training and preparing for the interview using our placement assistance feature.
You could try making the payment from a different card or account (of a friend or family). Otherwise, you can follow the instructions on how to make an offline payment here
Just let us know your registered email id along with the screenshot of the payment receipt or transaction history. You can submit your request using the "Need further assistance?" section. Once verified, the additional amount you paid will be refunded.
The amount deducted will come back to your account within 7-10 working days. This is the normal duration your bank will take to credit the amount back into your account.
At times, there may be a slight delay in your payment reflecting on your Internshala Trainings dashboard. However, if your payment is not reflecting even after 30 minutes, please let us know your registered email id along with the screenshot of the payment receipt or transaction history. You can submit your request using the "Need further assistance?" section. Once verified, we will update your payment status from the backend.
No, you will be only getting a soft copy of the certificate which you can download and print out if required.
To be eligible for NSDC & Skill India certificate, you need to fill in the required additional information including your salutation, date of birth and father's name within 3 days of enrollment. This form will open when you log in to your account. You will also need to complete your final test by the original course end date and score a minimum of 33% in the test. Please also note that the partnership came to effect on 8th May so only trainings purchased on or after 8th May '23 are eligible for the certificate.
You will learn 4 in-demand AI tools: ChatGPT, Gemini, Copilot AI, and Copy.ai
You will learn about AI tools through the recorded sessions taught by our domain experts.
You can access the free versions of the AI tools without a subscription.
You do not require any prior knowledge to pursue this course. The introductory sessions cover the foundational concepts.
AI is used in several key aspects of digital marketing like content and image creation, data analytics, customer segmentation, keyword research, and content optimization. Additionally, digital marketers can leverage AI for predictive analysis to anticipate market trends, gain customer insights, improve lead generation, and optimize marketing campaigns. ChatGPT, Gemini, Copilot AI, and Copy.ai are popular AI tools that automate several digital marketing tasks.
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