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Industry recognized & government approved Online Marketing certification

Internshala Trainings certificate

100,000+ companies use Internshala for hiring every year. So a certificate from Internshala is recognized everywhere.

NSDC & Skill India certificate

Also, receive a certificate from NSDC (National Skill Development Corporation) and Skill India

Industry certification preparation

This training prepares you for the Google Ads Search Certification which you can appear for free of cost.

Why Learn Online Marketing?

Take your ideas to millions

Whether you run an app, blog, or YouTube channel, online marketing helps you reach a massive audience.

Be in demand

Online marketing is among the fastest-growing career options, with new internships and job opportunities added every day.

Channel your creativity

Whether you enjoy numbers, writing, or design, online marketing blends creativity with strategy for everyone.

What placement assistance will you receive?

Free Placement Prep Training

Learn how to build your resume, make great applications, and ace your interviews.

Curated internships & jobs

Get internships and fresher jobs as per your preference in your inbox.

Get highlighted on Internshala

Top performers will be highlighted in their internship & job applications on Internshala.

How will the AI tools taught in the course help you get ahead in your career? NEW

ChatGPT, Gemini, & Copilot AI

Create engaging content, do SEO, manage social media effectively, and improve marketing strategies.

Copy.ai

Generate fresh ideas and power up your marketing copy.

How will your training work?

Learn concepts

Go through training videos to learn concepts

Test yourself

Test your knowledge through quizzes & module tests at regular intervals

Hands-on practice

Get hands on practice by doing projects

1:1 doubt solving

Get your doubts solved by experts through Q&A forum within 24 hours

Take final exam

Complete your training by taking the final exam

Get certified

Get certified in Online Marketing upon successful completion of training

Online Marketing Course Syllabus

170 video tutorials

5 assignments

1 project

8 AI tools covered

After completing the training, you can also download videos for future reference

Introduction to Digital Marketing

2 Topics
1 Demo video inside
Overview
Introduction to Digital Marketing
Understanding Web Presence
Building Web Presence
Introduction to Web Analytics and Google Analytics
SEO Fundamentals
Winning Keyword Strategies
On-Page SEO: Optimizing Your Website for Success
Off-Page SEO: Building Authority and Trust
Local SEO: Becoming a Local Leader
SEO Power Tools
App Store Optimization (ASO): Boost Your App’s Visibility
Introduction to Social Media
Developing Social Media Strategy
Facebook Marketing: Organic
Facebook Marketing: Paid
Instagram Marketing
Twitter Marketing
YouTube Marketing
LinkedIn Marketing
Snapchat Marketing
Online Reputation Management: Protect and Enhance Your Brand
Digital Advertising Fundamentals
Introduction to Google Ads
Search Advertising
Display Advertising
Video Advertising
Discovery and Smart Ads
Shopping Advertising
Remarketing Ads
Introduction to Reports and A/B testing
Google Ads Search Certification
Introduction to Inbound Marketing
Inbound Marketing Strategies
Role of Content in Inbound Marketing
Introduction of Email Marketing
Email Lists and Email Content
Creating an Email Campaign
Strategies for Effective Email Marketing
Meaning of GA4
Decoding Data: Dimensions vs. Metrics
Getting Access to Demo Account
Implementing GA4 for your Online Presence
Realtime Reports in GA4
Acquisition Reports
Engagement Reports
Retention Reports
User Reports
Segments in GA4
Exploration Report
Events & its Types
Difference between Goals & Conversions
Influencer Marketing
Marketing Automation
Voice Search and Digital Marketing
Data Privacy & Marketing
Social Proof Strategies
Scarcity and Urgency Techniques
Gamification in Digital Marketing
Mastering ChatGPT with PET Approach
Mastering Market Research with Gemini
Exploring Reports with Perplexity
Creating Website using AI in WordPress
Finding Keywords using AI
Crafting High-Ranking Content using Copy.ai and Optimo
Creating Images using Adobe Firefly and Magic Design
Boosting Tesla's Online Presence

Online Marketing Course Projects Details

Boosting Tesla's Online Presence

Develop a marketing plan for Tesla, focusing on enhancing its online presence through targeted SEO, engaging content, and dynamic social media strategies.

Your Teachers

Prince Sharma

Lead Instructor, Digital Marketing

Prince Sharma has honed his expertise through seven years of hands-on experience in the digital marketing industry. He has worked with a diverse range of clients, from startups to Fortune 500 companies, developing innovative strategies that drive engagement, growth, and success. His practical insights and actionable tips have empowered countless individuals to excel in their digital marketing endeavors.

Gourav Meet

Lead Instructor, Digital Marketing

Gourav Meet is a seasoned Digital Marketing professional boasting 6+ years of diverse industry expertise and a passion for training. With roles at Internshala, Tech Mahindra Foundation, and Appworx IT Solutions, he has mentored over 2000 learners, contributing valuable insights and fostering growth. His engineering background laid a solid foundation, and beyond training, he thrives as a Digital Marketing Auditor, mentors startups, and emphasizes impactful storytelling.

Why learn with Internshala Trainings?

Benefits
Government certified by NSDC
Free placement assistance
3x visibility in recruiter searches
Direct interview invites
Industry-ready curriculum & projects
Real time doubt resolution
Multi language support
Trusted by 4 Million+ learners
Internshala Trainings
Other platforms
Youtube

Online Marketing Course Overview

Online marketing is used to reach target audiences, generate leads, increase sales, and build brand visibility across channels such as search engines, social media, websites, and email. Many businesses rely on online marketing to connect with customers in a competitive digital environment and track results in real time. To learn more about it, join Internshala Training's online marketing course. It helps learners understand key online marketing strategies, tools, and platforms through practical learning. It prepares learners to plan, execute, and measure digital marketing campaigns effectively across industries.

Who Should Take an Online Marketing Course?

An online marketing course with a certificate is designed for learners who want to build practical skills in promoting brands, products, and services through digital channels. It helps users understand how to attract, engage, and convert online audiences through strategies such as SEO, social media marketing, content marketing, and paid advertising. This course combines theory with hands-on tools and campaigns used in real industry settings to drive measurable results.

Here are the learners who should consider taking an online marketing certification course:

How Online Marketing Is Used Across Industries

Online marketing is widely used across industries to reach target audiences, build brand awareness, and drive business growth through digital channels. It helps organisations connect with customers using data-driven strategies and measurable campaigns. Many learners now look for the best online marketing classes to understand how these strategies are applied in real business situations and to build practical, job-ready skills.

Here is how online marketing is used across different industries:

Job Roles You Can Pursue After Online Marketing Training

Learning online marketing opens up a wide range of roles focused on driving visibility, engagement, and conversions through digital channels. These roles involve planning campaigns, analyzing performance, and optimizing strategies to support business growth. Online marketing classes help learners develop the essential skills in a structured way, preparing them to handle real-world marketing responsibilities with confidence.

Here are some job roles you can pursue after completing an online marketing course:

How Your Career Can Grow After an Online Marketing Course

An online marketing course helps learners build practical digital skills that support steady career growth in marketing and business roles. The career growth path after completing a course typically includes:

Sectors You Can Work in After Completing an Online Marketing Course

Online marketing skills are in demand across industries that rely on digital channels to reach customers and grow their businesses. These skills support brand building, lead generation, and customer engagement. After completing an online marketing course, you can work in the following sectors:

Key Tools You Will Learn and Use in Online Marketing Classes

An online marketing course focuses on practical tools that help learners plan, execute, and measure digital marketing campaigns effectively. You will learn and work with the following key tools:

Online Marketing Training FAQs

  • Training Specific
  • Training Prerequisites
  • Time & Mode of Delivery
  • Placement Assistance
  • Payment
  • Certificate
  • AI Tools
  • Need Further Assistance?

To do online marketing effectively, begin by identifying your target audience, create meaningful and relevant content, drive traffic through SEO and paid advertising, engage users via social media and email campaigns, and continuously monitor and optimize performance using analytics tools.

Online marketing refers to using the internet and digital platforms to promote brands, attract customers, and drive sales through measurable,data-driven methods.
The online marketing mix includes SEO, content marketing, social media marketing, paid advertising, email marketing, and analytics working together to achieve business goals.
You can earn money through online marketing by managing campaigns, offering freelance services, affiliate marketing, content creation, or working in digital marketing roles.
An online marketing job involves planning, executing, and analyzing digital campaigns to increase brand visibility, leads, and conversions across online platforms.
Yes, online marketing works effectively when strategies are planned adequately, audiences are targeted correctly, and performance is tracked and optimized regularly.
You can learn online marketing by enrolling in a structured course that covers tools, strategies, and hands-on practice with real-world campaigns.
There are several types of online marketing, including SEO, social media marketing, content marketing, email marketing, paid advertising, and affiliate marketing.
Online marketing helps grow your business by promoting your products or services through websites, social media, search engines, and email. To get started, focus on understanding your target audience, creating quality content, using social media and SEO, and tracking results to improve your strategy.
All the software/tools that you need for the training would be shared with you during the training as and when you need it.
You can watch the videos and take quizzes & tests on any device including mobile. However, for assignments and practice, use of desktop or laptop is required.
You don't need a laptop to complete this training but for assignments and practice, you would need a computer with a minimum 1 GB ram and Windows 8 or later (64 bit).
There are no prerequisites for this training as it is of beginner level. Everything that you need to know about Digital Marketing would be taught to you from scratch.
You can choose your preferred batch date while signing up for the training program and start accordingly.
As this is a purely online training program, you can choose to learn at any time of the day and for as much time as you want. We will recommend a pace to be followed throughout the program, but the actual timings and learning hours are in your hands.
From your batch start date, you will have access to training's content (videos, quizzes, tests, assignments, projects etc.) in the platform for 8 weeks within which you should be able to complete your training.
As this is a purely online training program, you can choose to spend as much time as you want per day and the more time you spend, sooner you would be able to complete the training. However, on an average, spending 1-2 hours per day should be sufficient for you to complete the training in 8 weeks. Some students also choose to devote more time on the weekends in case they are not able to give time on the weekdays.
Dont worry! If for some reason, you are unable to complete the course in 8 weeks, you will have the option to get a 2-week extension for Rs. 799.
Having 8 weeks access ensures you have a deadline to work with and are able to complete the training. It also helps you beat procrastination and maintain continuity in your studies which is why Internshala Trainings students have some of the best training completion rates in the industry.
If you have completed the training, you would be able to download the training content and have lifetime access to it for future reference.
Yes, you would be able to download the training content and have lifetime access to it for future reference.
  • You will receive free access to Placement Preparation Training on the platform which covers resume writing, cover letter writing, how to search and apply for internships and jobs on Internshala, and interview preparation.
  • Access to curated internships & jobs related to the training - after completing the training, you would receive a list of handpicked internships or jobs every week that you can apply to as per your preference.
  • If you are a top performer, a badge of achievement will be added to your Internshala resume and shown to the employers when you apply to internships or jobs on Internshala.
When you score >= 90% in the final test, you will be a top performer and you will get highlighted in your internship and job applications.
More than 3 lac companies use Internshala to hire interns and employees and hence they will recognise a certificate from Internshala when they see one on your resume. However, please note that more than the certificate, companies hire candidates based on their skills and their performance in the interview so we hope you do a good job of learning the skill in the training and preparing for the interview using our placement assistance feature.
You could try making the payment from a different card or account (of a friend or family). Otherwise, you can follow the instructions on how to make an offline payment here
Just let us know your registered email id along with the screenshot of the payment receipt or transaction history. You can submit your request using the "Need further assistance?" section. Once verified, the additional amount you paid will be refunded.
The amount deducted will come back to your account within 7-10 working days. This is the normal duration your bank will take to credit the amount back into your account.
At times, there may be a slight delay in your payment reflecting on your Internshala Trainings dashboard. However, if your payment is not reflecting even after 30 minutes, please let us know your registered email id along with the screenshot of the payment receipt or transaction history. You can submit your request using the "Need further assistance?" section. Once verified, we will update your payment status from the backend.
No, you will be only getting a soft copy of the certificate which you can download and print out if required.
To be eligible for NSDC & Skill India certificate, you need to fill in the required additional information including your salutation, date of birth and father's name within 3 days of enrollment. This form will open when you log in to your account. You will also need to complete your final test by the original course end date and score a minimum of 33% in the test. Please also note that the partnership came to effect on 8th May so only trainings purchased on or after 8th May '23 are eligible for the certificate.
You will learn 4 in-demand AI tools: ChatGPT, Gemini, Copilot AI, and Copy.ai
You will learn about AI tools through live training sessions taught by domain experts.
You can access the free versions of the AI tools without a subscription.
You do not require any prior knowledge to pursue this course. The introductory sessions cover the foundational concepts.
AI is used in several key aspects of online marketing like content and image creation, data analytics, customer segmentation, keyword research, and content optimization. Additionally, digital marketers can leverage AI for predictive analysis to anticipate market trends, gain customer insights, improve lead generation, and optimize marketing campaigns. ChatGPT, Gemini, Copilot AI, and Copy.ai are popular AI tools that automate several online marketing tasks.
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