How do we get you ready for a 3LPA+ job?
Quality intake

To be accepted into the program, you need to clear an application round that evaluates your fit for the program.

Industry oriented curriculum

Learn A-Z of Digital Marketing through 10 courses and 10 industry level projects with regular industry interaction.

Continuous practice & assessment

We keep you on your toes through regular projects and tests to shape you into a Digital Marketing leader of tomorrow.

Industry recognized certifications

In addition to specialization certificate from Internshala, prepare for 7 most popular certfications from Google and Hubspot.

Best-in-class placement assistance

100,000+ companies hire on Internshala every year and it is this pool of recruiters we tap into to land you a dream job.

What makes it best-in-class placement assistance?

A dedicated course on How to Build a Career in Digital Marketing
Placement Week - A week long online career fair to get you placed
A dedicated placement cell to guide you towards your dream career
Two 1:1 Career Planning Sessions with industry experts
Get highlighted in your job/internship applications on Internshala
Industry recognized certification
Internshala Trainings certificate

Upon successful completion of the program, you will receive a Digital Marketing Specialization certificate from Internshala.

Industry certification preparation

The program prepares you for the following 7 most popular industry certificates that you can appear for free of cost.

Specialization syllabus
150 hours of learning
10 courses
10 industry level projects
After completing a course, you can download its videos for future reference.

1. Blogging & Google Analytics

4 Modules
Project : Publish your own blog
Course Overview
Blogging
Google Analytics
Advance Google Analytics
Project: Publish your own blog

Create and publish your own blog, and link it with Google Analytics. Create atleast 5 posts and view the traffic in the GA account.

Course Overview
Content & Inbound Marketing
Email Marketing
Project: Run an Email Marketing Campaign

Create an email marketing campaign, send it to your contacts and measure the impact of the campaign.

Course Overview
Search Engine Overview
Page Rank & On Page SEO
Off Page SEO & Tools for SEO
Search Console
Project: SEO audit

Conduct an SEO audit for a website and submit a report highlighting how the website can drive more organic traffic and move up in the ranks of Google Search Results

Course Overview
Search Ads
Shopping Ads
Project: Create a Google Search Campaign

Create a Google Search campaign in Google ads by selecting right keywords, writing impactful ads and selecting appropriate bids for the keywords.

Course Overview
Display Ads
YouTube Video Ads
App Campaign
Project: Create a Display Campaign

Create a banner campaign showcasing products on an ecommerce site. Select audience based on the products to be marketed and bid appropriately.

Course Overview
Facebook Marketing
Instagram Marketing
Project: Facebook Shopping Page

Create a Facebook page for a business and showcase products so that users can select and buy from your page itself.

Course Overview
Twitter Marketing
LinkedIn Marketing
Quora & Pinterest Marketing
Project: LinkedIn Marketing Page

Create a LinkedIN page for a local B2B business and showcase the services offered by the company

Course Overview
Social Listening & Online Reputation Management
Marketing Automation
Project: Social Media Audit of a top brand

Track Social Media performance of a top brand and compare its performance with its competitors highlighting the areas that it needs to improve upon

Course Overview
Strategic Planning
Growth Hacking
Project: Build a Digital Marketing Strategy

Build a digital marketing strategy using a case that outlines the challenges faced by a given business using a multi channel and multi platform strategy, including a measurement plan and growth hacking ideas

Course Overview
Digital marketing Landscape & Personal Branding
Career Options in Digital Marketing
Project: Personal Portfolio Showcase

Build a personal portfolio that showcases your digital marketing work across relevant platforms and a resume for a Digital Marketing job

Tools covered
The process

01Apply

  • Submit your application
  • Once selected, get ready for 6 months of rigorous yet fun filled learning

02Learn

  • Complete 10 video based courses (~1 hour/day)
  • Build 10 industry level projects
  • Appear for and pass 7 industry certifications
  • 1:1 doubt clearing and career guidance

03Get Placed

  • Career Planning Sessions with industry mentors
  • Participate in the Placement Week
  • Get highlighted when you apply on Internshala
  • A dedicated placement cell to guide you at each step
Doubt clearing & faculty interaction
24/7 Question & Answer forum
Weekly live doubt clearing sessions
Monthly fireside chats with experts
Your teachers

Program fees

25,000 + taxes

No-cost EMI options available starting 2458 / month

Meet the March batch
Wondering if Digital Marketing is the right career for you?
Top career options in Digital Marketing
1. Content Marketer - Use your writing skills to persuade customers & deliver results.
2. SEO Specialist - Person responsible for a website’s ranking in Google search results.
3. Social Media Manager - The folks behind every catchy (or not) post or ad on social media.
4. Marketing Analyst - Interested in marketing but love analyzing numbers too? Do both!
Top skills you need to succeed
1. Curiosity - A questioning mindset is a must-have in a dynamic industry like digital marketing.
2. Creativity - If you are always thinking of new ideas, Digital Marketing is your playground.
3. Analytical Mindset - Digital marketing runs on data. Being analytically inclined will help.
4. Communication Skills - Written & verbal communication skills are at the heart of digital marketing.

To know more about if a career in Digital Marketing is for you, speak to a counsellor.

Have more questions?
The job oriented specialization program is meant for final year students, recent graduates, and young professionals who wish to build a career in Digital Marketing. You should also be authorized and available to work in India upon completion of the program if you wish to avail the placement assistance benefits.
Yes, if you have decided to make a career in digital marketing and are ready to put in the required time and effort to complete the program, you can still apply and we will evaluate your application based on its quality.
Please note that you may not be able to apply to fresher jobs (or internships with PPOs) that we curate for the students of the specialization. This is because most of the organizations in India require applicants to have completed their studies (Bachelors) before they can be hired. However, you would be able to apply to the short term or work from home internships that are published on Internshala.
Yes, you can. However, please note that the placement opportunities that we would be curating for the students of the specializations would be those of entry level fresher jobs or internships (with a job offer at the end) and the same will be made available to you too.
Different companies may factor in your prior work experience in their hiring decisions differently and it will be at the sole discretion of the companies.
The application form would consist of questions on your education, your motivation to build a career in digital marketing, questions to test your ability to think creatively and your communication skills.
Your application would be evaluated on the basis of your English and Mathematics scores in your 10th grade, quality of your cover letter, your creativity and your communication skills (verbal and written).
No, you can not.
You can. However, it is recommended that you speak to us first to understand shortcomings in your previous application before deciding to re-apply.
No, you do not. Everything will be taught from the beginning. All you need is a genuine desire to learn, reasonable English communication skills (verbal and written), familiarity with the internet and social media (as a user), and ability to use a computer.
All the software/digital marketing tools that you need for the specialization would be shared with you during the course of the specialization as and when you need it.
You can watch the videos and take quizzes & tests on any device including mobile. However, for assignments and projects, use of a desktop or laptop will be needed and hence it is advised that you do this specialization on a laptop or desktop.
You can pay the specialization fee online using any of the following payment methods - debit card, credit card, netbanking, UPI, and wallets. You will receive the link to make the payment once your application is successful.
Depending on your payment method, you can opt for no cost EMI where a certain amount will be deducted from your account every month over a period of EMI duration that you choose. Please note that the no cost EMI is available only select payment methods that you can see here.
If you choose to pay via EMI, a certain amount will be deducted from your account every month. For example, if the total program fee (including taxes) is Rs. 100 and you choose to pay via 12 months EMI then you will be charged Rs. 8.33 (100/12) every month.
Since these are no cost EMIs, you don’t need to pay anything extra as interest or processing fee. The total program fee you would pay over the duration of the EMI will remain the same as it would have been if you paid all of it upfront.
No, you can not cancel or stop the EMIs at a later date since your bank would have already paid the entire program fee on your behalf to Internshala.
No, refund would not be permitted once the payment has been made.
Please write to us on jos@internshala.com with details and we would be happy to help.
At the time of making the payment, you will have the option to choose your preferred batch start date (the batches are available round the year) and can start the program accordingly.
Yes, you can. Just choose a suitable later date batch while making the payment.
The specialization consists of 10 video based courses that you would complete one after another. The videos are pre-recorded so you can watch them anytime of the day as convenient to you. The courses also consist of exercises, quizzes, tests, and projects that you will undergo as you learn.
You need to complete the specialization with-in 6 months from your chosen batch start date. If you spend ~1 hour everyday, you should be able to complete the program comfortably in 4-6 months including all the projects, tests, vivas etc.
If you are not able to complete the specialization in 6 months due to any unforeseen reasons, you will get one extension of maximum 3 months to complete the program. No further extension beyond 3 months will be granted.
The specialization consists of 10 video based courses that you would complete one after another. The videos are pre-recorded so you can watch them anytime of the day as convenient to you. The courses also consist of exercises, quizzes, tests, and projects that you will undergo as you learn.
You will have 24*7 access to a doubt clearing forum where you can post your doubts and the program instructors would answer them with-in 24 hours. There will also be a live doubt clearing session with the instructor every week where you can ask your doubts in real time through chat or audio/video call.
The specialization consists of 10 courses and each course will have several quizzes and module tests that are meant for your practice. Each course will also have a final test which will be online. You need to score min. 33% marks in the final test of each course to proceed to the next course and hence, passing all the final tests is necessary for you to complete the specialization.
You will get one more attempt to take the test. If you fail in that too, there will not be any further attempts available to you and you will not be able to proceed with the rest of the specialization.
In addition to assignments which are meant for practice, each course will also have a final project where you will get to apply all the concepts that you have learned in the course.
Of the 10 total projects (one for each course), 5 are mandatory (1st, 3rd, 4th, 6th, and 10th). However, it is recommended that you submit all 10 projects since each project carries 40 marks and it would add to your overall specialization score. Completing all the projects will also improve your career prospects after completing the specialization.
Yes, every project you submit will be scored and given feedback on.
During the specialization, there will be 2 online vivas (video calls) that you are required to attend. Mid-term viva will take place after you have completed the 5th course (Google Ads - Display, Mobile, Shopping, YouTube) and submitted all the mandatory projects until the 5th course.
The final viva will take place after you have completed all the 10 courses in the specialization and submitted all the mandatory projects. In the vivas, you will be asked questions based on concepts taught in the specialization and the projects you build.
Final tests and projects for each course carry 40 marks each. Each viva will be of 100 marks. Hence, the total marks in the specialization will be 1000 as per table below. You need to score a min. 60% marks (600) to graduate from the specialization and get your certificate.
Course Final Test Marks Project Marks
Blogging and Google Analytics 40 40
Content & Email Marketing 40 40
Search Engine Optimization (SEO) 40 40
Google Search & Shopping Ads 40 40
Google Display, Mobile and Youtube Video Ads 40 40
SMM - Facebook & Instagram Marketing 40 40
SMM 2 - Linkedin, Twitter, Quora & Pinterest 40 40
ORM, Social Listing & Marketing Automation 40 40
Strategic Planning & Growth Hacking 40 40
How to Build a career in digital marketing 40 40
Total course marks 400 (A) 400 (B)
Mid-term viva 100 (C)
Final viva 100 (D)
Aggregate marks (A+B+C+D) 1000
Upon successful completion of the specialization, you will receive a Digital Marketing Specialization certificate from Internshala.
The necessary requirements to be eligible for the specialization certificate are as follows -
  1. Min. 60% aggregate marks
  2. Submission of the mandatory projects
  3. Attending both the vivas and career planning sessions
  4. Submitting the following 3 mandatory industry certifications which would be verified by Internshala -
    1. HubSpot Inbound Certification
    2. Google Ads Search Certification
    3. Google Ads Display Certification
Once you start learning, at relevant places in your learning journey, we will provide you information regarding the industry certification exam that you need to appear for at that point. The course wise mapping of industry certifications is as given below.
Course Industry certification
Blogging and Google Analytics Google Analytics Individual Qualification (GAIQ)
Content & Email Marketing Hubspot Inbound Certification (mandatory)
Google Search & Shopping Ads Google Ads Search Certification (mandatory)
Google Shopping Ads Certification
Google Display, Mobile and Youtube Video Ads Google Ads Display Certification (mandatory)
Google Ads Apps Certification
Google Ads Video Certification
No, you can appear for them for free. You don’t need to pay any fee.
Yes, at relevant places in your learning journey, we will be providing you with mock tests for each of the industry certification exams.
Yes, you need to submit 3 of the mandatory industry certifications (Hubspot Inbound Certification, Google Ads Search Certification, Google Ads Display Certification) to Internshala to be eligible for the specialization certificate from Internshala.
All the students who successfully complete the specialization (i.e. get the specialization certificate) and are authorised and available to take up full time employment in India at the time of completing the specialization are eligible for placement assistance. The assistance is available for as long as it takes you to get your first job/internship in digital marketing.
The Career Planning Sessions will take place along with the 2 vivas and your mentor for these sessions would be an expert with 5+ years of experience in the industry. These sessions will be an opportunity for you to discuss your career goals and get personalised feedback and guidance from the mentor.
For the specialization students, we will curate Digital Marketing fresher jobs or internships leading to a fresher job with min. 3LPA CTC. These fresher jobs/internships come from the pool of recruiters who use Internshala for hiring and can be anywhere in India (including work from home) and you can apply to them as per your choice.
After completing the specialization, on regular intervals, Internshala will share with you relevant digital marketing fresher jobs and internships that you can apply to as per your choice. As a specialization student, your application will be highlighted to the recruiters. Companies will shortlist and assess you as per their respective policies.
Placement Week is an MBA school kind of placement fair for students graduating from the specialization in a given month to be placed with-in a week. During the placement week, Internshala will curate dedicated fresher jobs for the specialization students to apply to and for companies to close the hiring with-in a week. A specialization student can continue to attend as many placement weeks as required till the time she is placed.
No, it is not mandatory for you to accept the job/internship offers arranged by Internshala and you are free, in fact encouraged, to apply to the opportunities outside the ones arranged by Internshala. After all, it is your career and you deserve to apply to all the opportunities that come your way and choose the best one for yourself.
No, a job or internship is not guaranteed since that depends on the market conditions, companies’ hiring policies, and your personal preferences. However, the program is designed in such a way that any student who completes it successfully should be able to get a 3LPA+ fresher job (or an internship leading to that) in the industry with a bit of help from our side.