Digital Marketing Course with Placement Guarantee

Launch your digital marketing career with the best online digital marketing course with a placement guarantee. Uncover a world of exciting opportunities and become a field expert with our government and industry-recognized training.

Upgrade Your Skills & Get Your Dream Job with Our All-in-1 Course!

Step into the world of digital marketing with confidence and get access to:

• Government and industry-recognized certification 
• Our placement guarantee courses will help you with direct interview invites
• 100% refund in case you are not hired

Internshala's Digital Marketing Job Guarantee Course - Designed Just for You!

Are you ready to unlock your full professional potential? This course is perfect for you because:

• You don't need a background in digital marketing to pursue this course.
• You can gain hands-on experience through industry-level projects.
• Get confirmed ₹3.6 lac salary.

Prepare for the 5 Best Industry Certifications

Prepare for the most important certification in the industry under expert guidance!

• Google Analytics Individual Qualification
• HubSpot Inbound Certification
• Social Media Strategy Certificate by HubSpot
• Google Ads Search Certification
• Google Ads Display Certification

Don't Just Learn, Get Certified! 

Get two of the most sought-after certificates after completing our job oriented courses:

• Internshala Trainings Certificate
• Govt Certified - National Skill Development Corporation & Skill India Certificate

Syllabus Overview

1. Marketing Fundamentals: A Beginner's Journey

• The course will begin with an introduction to the Agency Ecosystem and the functioning of an Agency. You will be introduced to the fundamentals of marketing. This will help you build a good understanding of the consumer journey and the AIDA model. You will learn how to reach the target audience with STP as well.
• The first phase of the course will also help you build your presentation skills and teach you how to deliver a presentation with confidence. You will complete the first phase with a market research project to identify target audiences for brand expansion.

2. Build and Rank Your Website

• The second phase of the course will familiarize you with the most crucial elements for successful blogging. It will teach you more about earning strategies for bloggers, the best blogging platforms and tools, as well as how to craft compelling blog content.
• It will focus on the essentials of managing a website. You will learn how to set up your own WordPress website. You will also learn how to rank your website with SEO by teaching you all about on-page SEO, technical SEO, off-page SEO, and advanced SEO techniques.

• You will be able to test your learnings by working on a project to create a website with a future-focused SEO strategy for optimal online presence.

3. Search Engine Marketing

• In this phase of the course, you will learn all about PPC, different Search Ad options, and setting up keywords as well as a Google Ads account. You will also understand how to calculate budgets and bids, write ad copies using AI, and set up live search ads.
• To build expertise in online advertising, you will get a thorough understanding of Display Ads and Google Display Network (GDN). You will learn the difference between search and display advertising, how to bid for GDN, and how to set up live Display Ads with ad copies.
• To familiarize you with YouTube ads, this phase of the course will teach you the format for YouTube ads. You will also learn campaign and ad settings for YouTube with the help of examples. 
• This phase of the course will also provide you with an overview of shopping ads and will help you build a thorough understanding of product feed creation as well as optimization.
• Further, you will learn everything about app advertising, exploring discovery ads, and advanced strategies for campaigns.
• You will also learn about remarketing, setting up remarketing campaigns, and conversion tracking.
• Having understood all about a variety of online advertisements, you will be able to test your ad knowledge by working on a project wherein you will design an ad funnel, create ad copies, and select relevant keywords for the brand's target audience outreach.

4. Impacting Audiences with Social Media Organically

• The fourth phase of the course will help you build a foundation in social media marketing. It will teach you the essentials of copywriting and help you understand how to navigate the digital landscape as a copywriter.
• You will then learn about Instagram marketing. To give you a holistic understanding you will learn everything from content ideation to influencer marketing and measuring performance.
• Moving on from Instagram, you will learn about Facebook marketing in detail with a special focus on Facebook algorithm, content format, and post scheduling.
• You will also be familiarized with LinkedIn marketing. To help you build a solid foundation, this phase of the course will focus on creating a company page, optimizing a page, and blogging on LinkedIn.
• The modules on Twitter and Snapchat marketing will help you understand when and how to use Twitter for marketing.
• Towards the end of this phase of the course, you will learn about Online Reputation Management or ORM which will help you analyze your brand's reputation on social media.
• You will also get a thorough understanding of influencer marketing and how to execute successful influencer campaigns.
• After completing all of the modules, you will work on a project to create an organic growth strategy for a beauty brand.

5. Paid Social Media Marketing- Reach Beyond Organic

• Having learned everything about growing your brand organically, you will learn about paid social media marketing by understanding how to run ads on Facebook, Instagram, and LinkedIn.
• You will also get a thorough understanding of Ads Manager which will cover everything from strategizing and setting up a campaign to developing a remarketing campaign.
• In this phase of the course, you will work on an assignment. You will create a targeted lead generation plan for an insurance company, using innovative techniques to attract and convert clients while maximizing ROI.
• You will also be assigned a project in which you will outline a 3-month social media plan for an insurance company. You will work on budgeting for organic, influencer, and paid marketing and develop clear strategies, resources, influencer lists, and metrics for ROI analysis.

6. Lead, Engage, Sell

• The next phase of the course will introduce you to lead generation methods and will teach you how to set up an effective landing page. You will also learn about A/B testing.
• You will also be introduced to email marketing with Mailchimp. You will learn about email marketing strategies and how to set up your first email marketing campaign.
• In the final module of this phase, you will learn all e-commerce essentials, right from choosing the right platform to optimizing and measuring success.
• You will then work on a project to build an Edtech funnel emphasizing customer engagement, reselling, and retention. You will also design email and landing pages for both existing and new customers.

7. Google Analytics

• To build a strong foundation in Google Analytics this phase of the course will begin with an introduction to GA4. It will then move on to the method of setting up GA4 for a website.
• You will get a holistic understanding of a variety of reports in GA4, right from real-time reports to retention reports and user reports. You will also learn how to create custom events in GA4 and how to connect your Google Ads account with GA4.
• Further, you will understand advanced GA4 configuration with the help of UTM parameters.
• You will be able to implement your learnings on a project wherein you will analyze analytics for 3-month sales and identify underperforming products in the last 6 months.

8. Elevating Your Digital Marketing Game

• In the final phase of the course, you will be taught the tips and tricks for cracking your upcoming interview and standing out as a professional digital marketer. You will also be familiarized with the latest AI tools and technologies.
• Your final project will include crafting a full digital marketing strategy for a brand with clear resource allocation and ROI projections for substantial brand growth.

Why is Internshala's Job Guarantee Digital Marketing Course the Best in the Industry?

Internshala's digital marketing specialization is a one-of-a-kind world-class training that offers an array of benefits:

• Get ready to get a job in digital marketing in just 5 months.
• On-demand classes with live doubt-clearing sessions and industry-level projects.
• Earn a stamp of approval from the government with the NSDC & Skill India certificate.
• Get industry-recognized certifications from Internshala Trainings.
• Learn from the most sought-after corporate faculty. 
• Prepare for the 5 essential industry certificates with the help of domain experts.
• Get coaching on soft skills along with resume & cover letter preparation and mock interview practices under expert supervision.

Get the Best Digital Marketing Course with Placement in Your City!

Explore the perfect digital marketing course with placement near you and unlock your career potential. Here are some options that you can explore:

• Digital Marketing Course in Bangalore with Placement
• Digital Marketing Course in Delhi with Placement
• Digital Marketing Course in Hyderabad with Placement
• Digital Marketing Course in Mumbai with Placement
• Digital Marketing Course in Pune with Placement