Reviews from placed learners

5
Placed in 2025
Bhaskar Tiwari linkedin

Digital Marketing Executive, Waffle bytes

5
Placed in 2025
Aadarsh linkedin

SEO Intern, More Tasks

4.3
Placed in 2025
Suvangshu Roy Chowdhury linkedin

Wordpress Content Writer, Good Blogger Co

5

Sukhbir

Marketer, HDFC Edu

4.4

Puneet

SEO and Marketing Operation Manager, Fyn Mobility

4

Parul

Marketing Associate, Internshala

4.2

Samiksha Gupta

Content Writer, Sunstone Education

4

Monali Shill

Marketing Associate, Internshala

4.5

Simran

Soft Skills Trainer, Kapable

4.5

Mani Kamna

Digital Marketing Manager, Transform Business Solutions

5

Gaurav

Digital Marketing Executive, Webiniser

5

Jay Verma

Trainee - Performance Media Analyst, Publicis

4.2

Madhurima

Influencer Marketing, Razor Pod

Play

The Doubt-clearing sessions and projects were very helpful for me

I stumbled upon the course while was I was running my own Instagram Page during Covid because I wanted to learn about Social Media strategies to grow my page. I learnt about SEO, Blogging, Email- Marketing and SEM. I found the one-on-one doubt clearing sessions to be very helpful and the projects and assignments were a huge help as well.

Ananya, 

Digital Marketer

Play

The Mentors and Live-sessions were the best part of the Course

My mentors were really helpful and taught us basic to advanced concepts. The weekly live sessions helped me solve all my doubts and understand the industry better. They supported us throughout the placement phase and assisted with interviews and assessments as well.

Manisha, 

Social Media Marketer

Play

The course helped me to turn my passion of Social Media Marketing into a Full-fledged career.

Doing this course was a very good decision for me. The placement team conducted really useful sessions such as Cover Letter writing and Mock Interviews. I have landed my dream job and couldn't be happier about my experience.

Raj, 

Facebook Marketer

Have doubts about Digital Marketing Placement Course? Reach out to our counsellors by filling this form.

Top companies hiring on Internshala

36,840

DM jobs & PPO opportunities

₹ 18 LPA

Highest salary offered

₹ 3-10 LPA

Salary after course

Learn from Top Industry Experts

Stuti Sudha

Ex- Google, Dentsu

Akanksha Sharma

Ex - Jio, Pepsico

Bineet Singh

Ex - Ogilvy, Dentsu, Adobe

Daksh Juneja

Ex - Kotak

Gourav Meet

Ex - Tech Mahindra

Prince Sharma

Lead Instructor, Internshala

Yash Verma

Instructor, Internshala

Divya Bharathi Bhandari

Analyst, Omnicom Media Group

Build real-world projects

Designed to help you gain industry-relevant skills

Capstone Project

Digital Marketing Blueprint

Develop a complete marketing strategy for significant brand growth ensuring budget optimization and predict the ROI.

Building Brand Presence

Lay the groundwork for brand success by exploring core marketing principles, developing a fully functional website, and implementing SEO best practices.

Driving Results with Google Ads

Execute a focused Search Engine Marketing (SEM) project centered on creating and managing a performance-driven Google Ads campaign.

Strategy, Growth & Engagement for Social Media

Develop a high-impact social media strategy for a given brand by crafting visually stunning content and a 3-month growth plan.

Conversion Funnel Optimization

Design, implement, and optimize a complete conversion funnel using real-time data insights and marketing strategies.

Disclaimer: Projects have been built leveraging real publicly available data sets from organisations.

How will you get placement?

Go from beginner to pro in 5 months

With a curriculum designed and taught by industry experts, you will get the skills and mentorship for career success.

Live & on-demand sessions

Latest Al tools

Industry-level projects

Become placement-ready

Prepare to ace your placements with our career coaches, having 10+ years of experience. Say goodbye to placement anxiety!

Soft skills training

Resume building & AI-Powered mock interviews

All-new live bootcamp

Unlock Exclusive Placement Benefits

Exclusive

Unlock a world of opportunities and start your journey to success - we assure you a secure career with our placement benefits!

AI-driven practice interviews

Elevate your resume and get personalized 1:1 resume vetting sessions.

Practice_interviews

Get IS Boost worth ₹12,000 for FREE

Increase your visibility on Internshala by 5x with unlimited profile boosts.

Boosted

Access to top brands and high-paying roles

Apply to opportunities reserved only for Placement Course learners.

Top

AI-driven practice interviews

Elevate your resume and get personalized 1:1 resume vetting sessions.

Increase your visibility on Internshala by 5x with unlimited profile boosts.

Apply to opportunities reserved only for Placement Course learners.

To know more about terms and conditions, click here.

Placement report

Our mission revolves around our learners

Promising 100% #CareerSuccess!

Our learners got placed. So can you!

Akanksha

Sukhbir

Anurima

Gurpreet

Ayush

Manisha

Mike

Kamakshi

Puneet

Simran

Himalay

Gaurav

Ananya

Samiksha

Subham

Ruchika

Isha

Monali

Raj

Sukhbir

Mani

Alisha

Aman

Top career options in Digital Marketing

Content Marketer

Use your writing skills to persuade customers & deliver results.

SEO Specialist

Person responsible for a website's ranking in Google search results.

Social Media Manager

The folks behind every catchy (or not) post or ad on social media.

Performance Marketer

Person who drives data-driven digital marketing strategies to optimize campaigns, maximize ROI, and achieve measurable business goals.

Content Development

Creating engaging, data-driven, and AI-enhanced materials tailored to educate, inform, and captivate diverse audiences across digital platforms.

Marketing Analyst

Interested in marketing but love analyzing numbers too? Do both!

E-Commerce Manager

Drives online sales through strategic planning, product optimization, and effective digital marketing for business growth.

Full Stack Digital Marketer

Executes comprehensive digital campaigns, integrating SEO, content, social media, and analytics for holistic brand impact.

Industry-recognized & government approved Digital Marketing Certification

Internshala Trainings certificate

Upon successful completion of the program, you will receive a Digital Marketing Placement Course certificate from Internshala.

NSDC & Skill India certificate

Also, receive a certificate from NSDC (National Skill Development Corporation) and Skill India.
Industry Certifications
The program prepares you for the following 5 most popular industry certifications from HubSpot and Google to take your resume to the next level.
https://training-comp-uploads.internshala.com/Google Analytics Individual Qualification

Google Analytics Individual Qualification

Social Media Strategy Certificate

HubSpot SEO Certification

HubSpot Inbound Certification

Google Ads Search Certification

Google Ads Display Certification

Industry Oriented Digital Marketing Placement Course Curriculum

Updated in June'25
200+ learning hours
8 courses
5 Projects
10+ AI tools covered
Live placement bootcamp

To learn more about the course download the brochure

1 . Marketing Fundamentals: A Beginner's Journey

3 Modules 1 Demo video inside
  • Functioning of Agency
Fundamentals of Marketing
  • Creating an Action Plan for Your Presentation
  • Preparing a Presentation that Influence
  • Present with Confidence
  • Introduction to Blogging
  • Earning Strategies for Bloggers
  • Blogging Platforms and Tools
  • Crafting Compelling Blog Content
  • Introduction to Website
  • Setting up Your WordPress Website
  • Building Webpages with Elementor
  • Introduction to SEO
  • Keyword Research and Analysis
  • On-Page SEO Optimization
  • Technical SEO
  • Off-Page SEO Strategies
  • Google Search Console
  • Local SEO
  • Advanced SEO Techniques
Project: Building Brand Presence

Lay the groundwork for brand success by exploring core marketing principles, developing a fully functional website, and implementing SEO best practices.

  • Introduction to PPC
  • Different Search Ad Options
  • Google Ads Account Setup
  • Conversion Setup Google Ads
  • Setting Up Keywords for Ads
  • Ranking an Ad on Google
  • Calculate Budgets & Bids
  • Writing Copies & Using AI for Generating Ad Copies
  • Setting Up Live Search Ads with Ad Copies
  • Search vs. Display Advertising
  • Bidding Strategies for GDN
  • Setting Up Live Display Ads with Ad Copies
  • Analysing Your Ad Performance
YouTube Ads
  • Lead Gen through Performance Campaign
  • Setting Up Google Merchant Centre
  • Setting Up Shopping Campaign
  • Remarketing and Conversion
  • Report Reading and Creation/ Analysis
Project: Driving Results with Google Ads

Execute a focused Search Engine Marketing (SEM) project centered on creating and managing a performance-driven Google Ads campaign.

  • Overview of Social Media Marketing
  • Content Marketing
  • Social Media Strategy
  • Introduction to Copywriting
  • Copy writing for Social Media
  • Understanding the Facebook Algorithm
  • Facebook Page - Roles and Responsibilities
  • Content Formats & Scheduling Posts
  • Exploring and Setting Up Meta Business Suite
  • Understanding the Instagram Algorithm
  • Instagram Features and Engagement
  • Creating Reels for Instagram
  • Content Ideation for Instagram
  • Boost Your Online Presence
  • Stratergising Your Linkdin to Grow Followers
  • Using LinkedIn as a Blogging Platform
  • LinkedIn Features and Analytics
Snapchat Marketing Basics
  • Introduction to Online Reputation Management (ORM)
  • Analyzing Brand Reputation on Social Media
  • Influencer Marketing Basics
  • Executing Successful Influencer Campaigns
  • Overview of Social Media Advertising
  • How to Run Ads on Facebook and Instagram
  • Understanding Ads Manager
  • Campaign Setup and Settings
  • Ad Set - Setup and Optimization
  • Ad Creation and Strategies
  • Running a Lead Generation Campaign
  • Setting up Remarketing Sales Campaign
LinkedIn Ads
  • Auditing Social Media Channels
  • Measuring Performance
Project: Strategy, Growth & Engagement for Social Media

Develop a high-impact social media strategy for a given brand by crafting visually stunning content and a 3-month growth plan.

  • Introduction to Lead Generation Methods
  • Setting up Effective Landing Pages
  • A/B Testing
  • Introduction to Email Marketing
  • Set Up Your First Email Marketing Campaign
  • Strategies for Effective Email Marketing
  • Drip Marketing
  • Whatsapp Marketing
  • E-commerce Essentials
  • Choosing the Right E-commerce Platform
  • Setting Up a Store on E-commerce Marketplace
  • Crafting a Winning E-commerce Strategy & Measuring Success in E-commerce
  • Setting Up Shopify Store
GA4 Introduction
  • Getting Access to Demo Account
  • Setting up GA4 for your Website
  • Realtime Reports in GA4
  • Acquisition Reports
  • Engagement Reports
  • Retention Reports
  • User Reports
  • Segments in GA4
  • Exploration Report
  • Events & its Types
  • Difference between Goals & Conversions
  • Creating Custom Reports and Events in GA4
  • UTM Tracking in GA4
  • Giving Access in GA4
  • Connecting Google Ads Account to GA4
  • Internal Traffic in GA4
Project: Conversion Funnel Optimization

Design, implement, and optimize a complete conversion funnel using real-time data insights and marketing strategies.

  • Latest AI Tools & Technologies
  • Techniques & Strategies of Future
  • Tips for Cracking the Interview
  • Tricks for Shaping our Digital Landscape
Project: Digital Marketing Blueprint

Develop a complete marketing strategy for significant brand growth ensuring budget optimization and predict the ROI.

Live Placement Bootcamp

NEW
8 Placement-Ready Exercises

Full Course Revision with Doubt Solving

Bonus Study Material

Digital marketing Interview Simulation

10+ Case Studies to Develop Strategic Thinking

SEO and Website Creation

Master the Art of Storytelling and Presentation for Client Pitches

Craft an End-to-End Digital Marketing Strategy for a Brand

Creativity Workshop led by Experts from Google, Flipkart & MICA

After completing a course, you can download its videos for future reference.

Become an AI-powered marketer by learning top AI tools

ChatGPT, Gemini, & Copilot for creating engaging content, SEO, managing social media effectively, and improving marketing strategies

Perplexity to get advanced search results for your queries

Copy.ai to generate fresh ideas and power up your marketing copy

Adobe Firefly to design faster for your marketing campaigns

Optimo to do anything from creating content, writing ad copy, generating hashtags to market research

Skills and tools you will learn

Content Strategy & Development

Google ads

Meta Ads

Email Marketing

Social-Media Marketing

SEO

WordPress

SEMrush

Google Analytics 4

Perplexity

ChatGPT

Gemini

Generative Engine Optimization (GEO)

Course fees

₹29,999
35,000
Valid till today
No-cost EMI options available
starting at just ₹2,500 per month
Course fee refund if not placed!
*T&C apply
Rupee

Digital Marketing Placement Course with AI - Overview

Launch your digital marketing career with the best online digital marketing placement course with AI. Uncover a world of exciting opportunities and become a field expert with our government and industry-recognized training.

Upgrade Your Skills & Get Your Dream Job with Our All-in-1 Course!


Step into the world of digital marketing with confidence and get access to:

  • Government and industry-recognized certification 
  • Our placement courses will help you with exclusive job opportunities
  • Full Fee refund in case you are not hired

Internshala's Digital Marketing Training with Placement - Designed Just for You!


Are you ready to unlock your full professional potential? This course is perfect for you because:

  • You don't need a background in digital marketing to pursue this course.
  • You can gain hands-on experience through industry-level projects.
  • Get placed with a ₹3-10 LPA salary.

Prepare for the 6 Best Industry Certifications


Prepare for the most important certification in the industry under expert guidance!

  • Google Analytics Individual Qualification
  • Social Media Strategy Certificate by HubSpot
  • HubSpot SEO Certification
  • HubSpot Inbound Certification
  • Google Ads Search Certification
  • Google Ads Display Certification

Don't Just Learn, Get Certified! 


Get two of the most sought-after certificates after completing our job oriented courses:

  • Internshala Trainings Certificate
  • Govt Certified - National Skill Development Corporation & Skill India Certificate

Syllabus Overview


1. Marketing Fundamentals: A Beginner's Journey

  • The course will begin with an introduction to the Agency Ecosystem and the functioning of an Agency. You will be introduced to the fundamentals of marketing. This will help you build a good understanding of the consumer journey and the AIDA model. You will learn how to reach the target audience with STP as well.
  • The first phase of the course will also help you build your presentation skills and teach you how to deliver a presentation with confidence. You will complete the first phase with a market research project to identify target audiences for brand expansion.

2. Build and Rank Your Website

  • The second phase of the course will familiarize you with the most crucial elements for successful blogging. It will teach you more about earning strategies for bloggers, the best blogging platforms and tools, as well as how to craft compelling blog content.
  • It will focus on the essentials of managing a website. You will learn how to set up your own WordPress website. You will also learn how to rank your website with SEO by teaching you all about on-page SEO, technical SEO, off-page SEO, and advanced SEO techniques.

3. Search Engine Marketing

  • In this phase of the course, you will learn all about PPC, different Search Ad options, and setting up keywords as well as a Google Ads account. You will also understand how to calculate budgets and bids, write ad copies using AI, and set up live search ads.
  • To build expertise in online advertising, you will get a thorough understanding of Display Ads and Google Display Network (GDN). You will learn the difference between search and display advertising, how to bid for GDN, and how to set up live Display Ads with ad copies.
  • To familiarize you with YouTube ads, this phase of the course will teach you the format for YouTube ads. You will also learn campaign and ad settings for YouTube with the help of examples. 
  • This phase of the course will also provide you with an overview of shopping ads and will help you build a thorough understanding of product feed creation as well as optimization.
  • Further, you will learn everything about app advertising, exploring discovery ads, and advanced strategies for campaigns.
  • You will also learn about remarketing, setting up remarketing campaigns, and conversion tracking.
  • Having understood all about a variety of online advertisements, you will be able to test your ad knowledge by working on a project wherein you will execute a focused Search Engine Marketing (SEM) project centered on creating and managing a performance-driven Google Ads campaign.

4. Impacting Audiences with Social Media Organically

  • The fourth phase of the course will help you build a foundation in social media marketing. It will teach you the essentials of copywriting and help you understand how to navigate the digital landscape as a copywriter.
  • You will then learn about Instagram marketing. To give you a holistic understanding, you will learn everything from content ideation to influencer marketing and measuring performance.
  • Moving on from Instagram, you will learn about Facebook marketing in detail with a special focus on Facebook algorithm, content format, and post scheduling.
  • You will also be familiarized with LinkedIn marketing. To help you build a solid foundation, this phase of the course will focus on creating a company page, optimizing a page, and blogging on LinkedIn.
  • The modules on Twitter and Snapchat marketing will help you understand when and how to use Twitter for marketing.
  • Towards the end of this phase of the course, you will learn about Online Reputation Management (ORM), which will help you analyze your brand's reputation on social media.
  • You will also get a thorough understanding of influencer marketing and how to execute successful influencer campaigns.

5. Paid Social Media Marketing- Reach Beyond Organic

  • Having learned everything about growing your brand organically, you will learn about paid social media marketing by understanding how to run ads on Facebook, Instagram, and LinkedIn.
  • You will also get a thorough understanding of Ads Manager, which will cover everything from strategizing and setting up a campaign to developing a remarketing campaign.
  • You will also be assigned a project in which you develop a high-impact social media strategy for a given brand by crafting visually stunning content and a 3-month growth plan. 

6. Lead, Engage, Sell

  • The next phase of the course will introduce you to lead generation methods and will teach you how to set up an effective landing page. You will also learn about A/B testing.
  • You will also be introduced to email marketing with Mailchimp. You will learn about email marketing strategies and how to set up your first email marketing campaign.
  • In the final module of this phase, you will learn all e-commerce essentials, right from choosing the right platform to optimizing and measuring success.

7. Google Analytics

  • To build a strong foundation in Google Analytics, this phase of the course will begin with an introduction to GA4. It will then move on to the method of setting up GA4 for a website.
  • You will get a holistic understanding of a variety of reports in GA4, right from real-time reports to retention reports and user reports. You will also learn how to create custom events in GA4 and how to connect your Google Ads account with GA4.
  • Further, you will understand advanced GA4 configuration with the help of UTM parameters.
  • You will be able to implement your learnings on a project wherein you will design, implement, and optimize a complete conversion funnel using real-time data insights and marketing strategies.

8. Elevating Your Digital Marketing Game

  • In the final phase of the course, you will be taught the tips and tricks for cracking your upcoming interview and standing out as a professional digital marketer. You will also be familiarized with the latest AI tools and technologies.
  • Your final project will include developing a complete marketing strategy for significant brand growth ensuring budget optimization and predict the ROI.

Why is Internshala's Digital Marketing Course with Placement the Best in the Industry?


Internshala's digital marketing specialization is a one-of-a-kind, world-class training that offers an array of benefits:

  • Get ready to get a job in digital marketing in just 5 months.
  • On-demand classes with live doubt-clearing sessions and industry-level projects.
  • Earn a stamp of approval from the government with the NSDC & Skill India certificate.
  • Get industry-recognized certifications from Internshala Trainings.
  • Learn from the most sought-after corporate faculty. 
  • Prepare for the 5 essential industry certificates with the help of domain experts.
  • Get coaching on soft skills, along with resume & cover letter preparation and mock interview practices under expert supervision.

Get the Best Digital Marketing Placement with AI in Your City!


Explore the perfect digital marketing course with placement near you and unlock your career potential. Here are some options that you can explore:

FAQs

  • Eligibility & Application
  • Program prerequisites
  • Payment
  • Start date & duration
  • Placement & Refund Terms
  • Certifications
  • Learning Journey
  • Bootcamp Sessions
  • AI tools
  • Need Further Assistance?
The Placement course is meant for pre-final and final year students, recent graduates, and young professionals who wish to build a career in Digital Marketing. You should also be authorized and available to work in India upon completion of the course if you wish to avail the job placement benefits.
Yes, if you have decided to make a career in digital marketing and are ready to put in the required time and effort to complete the program, you can still apply and we will evaluate your application based on its quality. You would be able to apply to the short term or work from home opportunities that are published on Internshala.
Yes, you can. However, please note that the placement opportunities that we would be curating for the students of the Placement course would be those of jobs and internships with pre-placement offer and the same will be made available to you too. Different companies may factor in your prior work experience in their hiring decisions differently and it will be at the sole discretion of the companies.
To reserve your seat in advance, simply pay a booking amount of ₹ 1,999 which will be adjusted toward your course fee upon enrollment. If our counsellors find your profile to be unfit, the amount will be refunded; however, if you choose to withdraw, this amount will be non-refundable.
The application form would consist of questions on your education, your motivation to build a career in digital marketing, questions to test your ability to think creatively and your communication skills.
Your application would be evaluated on the basis of your written communication skills.
No, you can not.
You can. However, it is recommended that you speak to us first to understand shortcomings in your previous application before deciding to re-apply.
No, you do not. Everything will be taught from the beginning. All you need is a genuine desire to learn, reasonable English communication skills (verbal and written), familiarity with the internet and social media (as a user), and ability to use a computer.
All the software/digital marketing tools that you need for the Placement course would be shared with you during the course of the Placement course as and when you need it.
You can watch the videos and take quizzes & tests on any device including mobile. However, for assignments and projects, use of a desktop or laptop will be needed and hence it is advised that you do this Placement course on a laptop or desktop.
You could try making the payment from a different card or account (of a friend or family). Otherwise, you can follow the instructions on how to make an offline payment here
You can pay the Placement course fee online using any of the following payment methods - debit card, credit card, net banking, UPI, and wallets. You will receive the link to make the payment once your application is successful.
Just let us know your registered email id along with the screenshot of the payment receipt or transaction history. You can submit your request using the "Need further assistance?" section. Once verified, the additional amount you paid will be refunded.
Depending on your payment method, you can opt for no cost EMI where a certain amount will be deducted from your account every month over a period of EMI duration that you choose. Please note that the no-cost EMI is available only select payment methods that you can see here.
The amount deducted will come back to your account within 7-10 working days. This is the normal duration your bank will take to credit the amount back into your account.
If you choose to pay via EMI, a certain amount will be deducted from your account every month. For example, if the total program fee (including taxes) is Rs. 100 and you choose to pay via 12 months EMI then you will be charged Rs. 8.33 (100/12) every month. Since these are no cost EMIs, you don’t need to pay anything extra as interest or processing fee. The total program fee you would pay over the duration of the EMI will remain the same as it would have been if you paid all of it upfront.
At times, there may be a slight delay in your payment reflecting on your Internshala Trainings dashboard. However, if your payment is not reflecting even after 30 minutes, please let us know your registered email id along with the screenshot of the payment receipt or transaction history. You can submit your request using the "Need further assistance?" section. Once verified, we will update your payment status from the backend.
No, you cannot cancel or stop the EMIs at a later date since your bank would have already paid the entire course fee on your behalf to Internshala. If your EMI is through one of our loan partners and you wish to make any modifications, please write to pgc.support@internshala.com. Please note that the cancellation fee for EMIs through our loan partners is Rs. 1500/-.
Please write to us on jos@internshala.com with details and we would be happy to help.
Once a user has made the payment, no refund/cancellation would be permitted after payment. To claim a refund under the placement clause, please refer to the Placement & Refund Terms in the FAQ.
At the time of making the payment, you will have the option to choose your preferred batch start date.
Yes, you can. Just choose a suitable later date batch while making the payment. If a suitable date is not available, please write to us at pgc.support@internshala.com so that we can help you with it.
The Placement course consists of 8 video-based courses that you would complete one after another. The videos are pre-recorded so you can watch them any time of the day as convenient to you. The courses also consist of quizzes, tests, assignments and projects that you will undergo as you learn.
You need to complete the Placement course within 4 months from your chosen batch start date. If you spend ~2 hours every day, you should be able to complete the course comfortably in 4 months including all the projects, tests, viva, etc.
If you are not able to complete the Placement course in 4 months due to any unforeseen reasons, you will be able to get an extension of 2 weeks on paying Rs. 4999 or an extension of 1 month on paying Rs. 7999.
Any full time job placement or internship with a PPO through Internshala portal, through exclusive opportunities (sourced for the learners of this course by Internshala) or through your own efforts; in Digital Marketing or any other profile within 6 months of graduating from the program, is defined as a placement under this program.

Internshala conducts placement preparation sessions that run along with your course journey. These are live sessions designed to help you prepare for interviews, and their recordings will also be provided in your learner's dashboard.

They include training on:

  1. Placement orientation
  2. Communication skills
  3. LinkedIn profile optimization
  4. Resume and cover letter building
  5. Interview Preparation
  6. Mock preparatory sessions

In addition, we conduct company-specific sessions which are mandatory for all the students:

  1. JD alignment
  2. 1:1 resume vetting
  3. Mock PI session

Please make sure to:

  1. Complete the course within the given course duration
  2. Maintain an aggregate score of 75 percent in your course
  3. Pay all your course fees on time
  4. Maintain 75% attendance in all live sessions
  5. Attend all Vivas and Project evaluation sessions as they are part of evaluation metric
  6. Attend all placement preparation sessions
  7. Follow the learner's honor code -
    1. Don't Copy
    2. Be respectful to others
    3. Don't Cheat
    4. Utilise the learning material ethically

To perform well and secure an offer under the placement program, please follow these important guidelines:

  1. Apply in all exclusive opportunities provided by Internshala's team.
  2. Maintain a healthy application rate of 7 per week on Internshala's portal to maximize your chances to secure a placement.
  3. Attend all placement preparation sessions (common or company specific) as described above.
  4. Submit all assignments given by any company completely and in a timely manner.

During the interview with any employer:

  1. Dress professionally, even for online interviews – first impressions matter.
  2. If attending online, sit in a quiet place with a clean, well-lit background and no distractions.
  3. Make sure your internet connection, camera, and mic are working properly.
  4. Join the interview at least 5–10 minutes early to avoid last-minute delays.
  5. Be polite, confident, and respectful throughout the interview.
  6. Keep your resume and other documents ready in advance.
  7. Research the company and job role before the interview.
  8. Practice common interview questions and prepare to discuss your projects or coursework clearly.
  9. Do not skip or cancel interviews without prior approval from Internshala.

After securing a successful placement:

  1. Do not decline the offer without Internshala’s prior approval.
While you can get apply to opportunities as per your preference, Internshala doesn't assure any specific placement as per this criteria. You are expected to be open to and apply to all Digital Marketing opportunities that Internshala make available to you.
You can expect a CTC of 3 LPA or above from this program. This applies to full-time, part-time, and temporary/contractual roles or PPO salary after the internship.

If you are unable to secure a placement within 6 months of completing the Digital Marketing Course, and you have met all the eligibility criteria mentioned in the guidelines, you can apply for a refund of your course fee.

To reiterate, to be eligible for the fee refund, you must:

  1. Complete the course within the given course duration
  2. Maintain an aggregate score of 75 percent in your course
  3. Pay all your course fees on time
  4. Maintain 75% attendance in all live sessions
  5. Attend all Vivas and Project evaluation sessions as they are part of evaluation metric
  6. Attend all placement preparation sessions
  7. Follow the learner's honor code -
    1. Don't Copy
    2. Be respectful to others
    3. Don't Cheat
    4. Utilise the learning material ethically
  8. Apply regularly to relevant opportunities through Internshala and PGC Exclusive listings and maintain at least 7 applications per week on Internshala's portal
  9. Follow all the guidelines mentioned above to secure a placement before the start of, during, and after the placement process
Yes, you can avail duration extension by paying the extension fee and your fee refund eligiblity stays intact upto 1 such extension (provided you meet all other criterias).
Incase of further extensions, you will recieve the placement support but you will not be eligible for fee refund.
Yes, you will receive the same placement support as described above. However, you will not be eligible for fee refund.
Yes, you will receive the same placement support as described above. However, you will not be eligible for fee refund.

If you meet all the refund eligibility criteria (as described above) and haven’t received a placement within 6 months of completing the Digital Marketing Placement Course, follow these steps to apply for a refund:

  1. Write an email to pgc.support@internshala.com within 30 days after your 6-month period ends.
  2. Internshala will schedule a meeting to verify your eligibility.
  3. If you meet all the conditions, you will be asked to submit the following documents:
    • Bank account details
    • Course completion certificate
    • Cancelled Cheque
  4. Once the documents are verified, the refund will be processed to your account within 30 days.
  5. Total amount of refund will be the net fee received by Internshala.

Please note: Any refund request after the 30 days deadline will not be accepted.

For placement and preparation-related queries, write to us at pgc.placement@internshala.com, and the team will connect with you within 2 business days.
Upon successful completion of the Placement course, you will receive a Digital Marketing Placement course certificate from Internshala Trainings.
The necessary requirements to be eligible for the Placement course certificate are as follows -
  1. Min. 75% aggregate marks
  2. Submission of the mandatory projects and assignments
  3. Attending the viva and career planning session
  4. Submitting the following 5 mandatory industry certifications which would be verified by Internshala Trainings -
    1. Google Analytics Individual Qualification
    2. HubSpot Inbound Certification
    3. Google Ads Search Certification
    4. Google Ads Display Certification
    5. Social Media Strategy Certification
To be eligible for NSDC & Skill India certificate, you need to fill in the required additional information including your salutation, date of birth and father's name within 3 days of enrollment. This form will open when you log in to your account. You will also need to complete your final test by the original course end date and score greater than 50% marks in the final test of each course, submit all mandatory milestones (projects, certificates), and complete viva and overall final test before the end date. Please also note that the partnership came to effect on 8th May so only trainings purchased on or after 8th May '23 are eligible for the certificate.
Once you start learning, at relevant places in your learning journey, we will provide you information regarding the industry certification exam that you need to appear for at that point. The course wise mapping of industry certifications is as given below.
Course Industry certification
Search Engine Marketing Google Ads Search Certification, Google Ads Display Certification
Impacting Audiences with Social Media Organic Social Media Strategy Certification
Lead, Engage, Sell HubSpot Inbound Certification
Google Analytics Google Analytics Individual Qualification (GAIQ)
No, you need not pay any fee to appear for the certification tests.
Yes, at relevant places in your learning journey, we will be providing you with mock tests for each of the industry certification exams.
Yes, you need to submit all 5 industry certifications (Hubspot Inbound Certification, Google Ads Search Certification, Google Analytics Individual Qualification (GAIQ), Google Ads Display Certification, Hubspot Social Media Strategy Certification) to Internshala to be eligible for the Placement course certificate from Internshala.
The Placement course consists of 8 video-based courses that you would complete one after another. The videos are pre-recorded so you can watch them any time of the day as convenient to you. Along with it, you will get weekly live classes including Learning Concept Classes, Doubt Clearing Sessions & Masterclasses, etc. The courses also consist of quizzes, tests and projects that you will undergo as you learn.
You will have 24*7 access to a doubt-clearing forum where you can post your doubts and the course instructors would answer them within 24 hours. There will also be live doubt-clearing sessions with the instructors twice a week in which you can ask your doubts in real-time through chat or audio/video call.
The Placement course consists of 8 courses and each course will have several quizzes and module tests that are meant for your practice. Each course will also have a final test which will be online. You need to score min. 50% marks in the final test of each course to proceed to the next course and hence, passing all the final tests is necessary for you to complete the Placement course.
You will get one more attempt to take the test on payment of Rs. 1000. There will not be any further attempts available to you.
In addition to module tests that are meant for practice, each course will also have final projects where you will get to apply all the concepts that you have learned in the course. All 5 projects are mandatory, and they carry marks that would be added to your overall Placement course score. Completing all the projects will also improve your career prospects after completing the Placement course.
Yes, every project you submit will be scored and given feedback on.
During the Placement Course, you are required to attend 2 online viva sessions: a mid-term viva and a final viva. The mid-term viva will take place during your learning, while the final viva will be held after you’ve completed all the courses, modules, and mandatory projects. In the viva, you will be asked questions based on the concepts taught throughout the course, as well as the projects you have worked on.
The marks split of the Placement course can be found in the table below. Submission of all the projects is mandatory. You need to score a min. 75% marks (1500) to graduate from the Placement course and get your certificate.
Course Final Test Marks Course Project Marks (Project + Viva)
1. Marketing Fundamentals: A Beginner's Journey 50 -
2. Build and Rank your Website 50 200
3. Search Engine Marketing 50 100
4. Impacting Audiences with Social Media Organic 50 -
5. Paid Social Media Marketing- Reach Beyond Organic 50 200
6. Lead, Engage, Sell 50 -
7. Google Analytics 50 100
8. Elevating Your Digital Marketing Game 50 200
Total Course Marks 400 (A) 800 (B)
Mid Term Viva 300 (C)
Final Viva 500 (D)
Aggregate Marks (A+B+C+D) 2000

We understand that challenges can come up while pursuing your course, whether it's with the content, schedule, or time availability. Depending on your situation, here's what you can do:

  • If you're finding the course concepts difficult to understand, you can request a Course Change within the first 15 days of your batch start date. This allows you to switch to another Placement Course once, as per our Course Change Policy.
  • If you're unable to attend classes as per your current schedule, you can request a Batch Change any time before your course end date. The applicable fee will depend on when you make the request, as outlined in our Batch Change Policy.
  • If you need to temporarily pause your learning due to personal reasons (like exams, travel, or health), you can opt for a Course Pause for up to 60 days. Learn more in our Course Pause Policy.
  • If your course has already ended and you wish to rejoin, you can renew your access through our Course Renewal process, which gives you access to the latest course version and placement support. For more details, kindly check our Course Renewal Policy.

Each of these options has its own timeline, eligibility, and fee details. We recommend reviewing each policy document thoroughly before submitting your request.

It aims at providing you with the practical application of Digital Marketing concepts learnt during the course. The Bootcamp will be a guided approach, where you will solve industry-level problems live and practice just like you would do in an actual Digital Marketing job.
Yes, you would have lifetime access to all the study material and resources provided during the bootcamp.
You will upskill with 10+ in-demand AI tools: ChatGPT, Gemini, Perplexity, Deep AI, Starter Templates, Copy.Ai, Optimo AI, Claude, Adobe Firefly.
Your course instructor will conduct live sessions for you to learn and ask your doubts about the AI tools.
Free versions of these tools are available so no subscription is required.
No prior knowledge is required. We will start with the basics.
AI is used in digital marketing to automate repetitive tasks, improve the keyword research process, draw insights from large amounts of data, and optimize marketing campaigns in real time. Further, AI algorithms help digital marketers study consumer behavior and search history to identify potential customers. They can then communicate with these customers using personalized messages to enhance their business growth. Some of the best AI tools that can be used to automate various digital marketing processes include ChatGPT, Gemini, Copilot, Adobe Firefly, Perplexity, Copy.ai, and Optimo.
Placement Career Options Certifications Fees FAQ

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