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Course Highlights

Learn online

At your own schedule

Mobile friendly

No laptop? No problem

Certificate of Training

From Internshala Trainings

Placement assistance

To build your career

1 project & 5 assignments

For hands-on practice

Doubt clearing

Through Q&A forum

Beginner friendly

No prior knowledge required

8 weeks duration

1 hr/day (flexible schedule)

Downloadable content

With lifetime access

Learn AI tools

For a competitive edge

Why learn Digital Marketing?

Take your idea to millions

Whether you have an app, blog, YouTube channel, or want to manage publicity for your college fest; digital marketing can help you reach millions!

Be in demand

Digital marketing is one of the hottest career options these days with thousands of internships and jobs being added everyday.

Channel your creativity

Whether you like numbers, or wordplay, or designing things; digital marketing offers a heady mix of creativity for everyone.

Industry recognized & government approved Digital Marketing certification

Internshala Trainings certificate

100,000+ companies use Internshala for hiring every year. So a certificate from Internshala is recognized everywhere.

NSDC & Skill India certificate

Also, receive a certificate from NSDC (National Skill Development Corporation) and Skill India.

Industry certification preparation

This training prepares you for the Google Ads Search Certification which you can appear for free of cost.

What placement assistance will you receive?

Free Placement Prep Training

Learn how to build your resume, make great applications, and ace your interviews.

Curated internships & jobs

Get internships and fresher jobs as per your preference in your inbox.

Get highlighted on Internshala

Top performers will be highlighted in their internship & job applications on Internshala.

Boost your marketing career by learning AI tools NEW

ChatGPT, Gemini, & Copilot AI

Create engaging content, do SEO, manage social media effectively, and improve marketing strategies.

Copy.ai

Generate fresh ideas and power up your marketing copy.

How will your training work?

Learn concepts

Go through training videos to learn concepts

Test yourself

Test your knowledge through quizzes & module tests at regular intervals

Hands-on practice

Get hands on practice by doing projects

1:1 doubt solving

Get your doubts solved by experts through Q&A forum within 24 hours

Take final exam

Complete your training by taking the final exam

Get certified

Get certified in Digital Marketing upon successful completion of training

Digital Marketing Course Syllabus

170 video tutorials

5 assignments

1 project

8 AI tools covered

After completing the training, you can also download videos for future reference

Training Overview Video
Introduction to Digital Marketing

Establishing and Analyzing Web Presence

3 Topics
1 Demo video inside
Understanding Web Presence
Building Web Presence
Introduction to Web Analytics and Google Analytics
SEO Fundamentals
Winning Keyword Strategies
On-Page SEO: Optimizing Your Website for Success
Off-Page SEO: Building Authority and Trust
Local SEO: Becoming a Local Leader
SEO Power Tools
App Store Optimization (ASO): Boost Your App’s Visibility
Introduction to Social Media
Developing Social Media Strategy
Facebook Marketing: Organic
Facebook Marketing: Paid
Instagram Marketing
Twitter Marketing
YouTube Marketing
LinkedIn Marketing
Snapchat Marketing
Online Reputation Management: Protect and Enhance Your Brand
Digital Advertising Fundamentals
Introduction to Google Ads
Search Advertising
Display Advertising
Video Advertising
Discovery and Smart Ads
Shopping Advertising
Remarketing Ads
Introduction to Reports and A/B testing
Google Ads Search Certification
Introduction to Inbound Marketing
Inbound Marketing Strategies
Role of Content in Inbound Marketing
Introduction of Email Marketing
Email Lists and Email Content
Creating an Email Campaign
Strategies for Effective Email Marketing
Meaning of GA4
Decoding Data: Dimensions vs. Metrics
Getting Access to Demo Account
Implementing GA4 for your Online Presence
Realtime Reports in GA4
Acquisition Reports
Engagement Reports
Retention Reports
User Reports
Segments in GA4
Exploration Report
Events & its Types
Difference between Goals & Conversions
Influencer Marketing
Marketing Automation
Voice Search and Digital Marketing
Data Privacy & Marketing
Social Proof Strategies
Scarcity and Urgency Techniques
Gamification in Digital Marketing
Mastering ChatGPT with PET Approach
Mastering Market Research with Gemini
Exploring Reports with Perplexity
Creating Website using AI in WordPress
Finding Keywords using AI
Crafting High-Ranking Content using Copy.ai and Optimo
Creating Images using Adobe Firefly and Magic Design
Boosting Tesla's Online Presence

Digital Marketing Course Projects Details

Boosting Tesla's Online Presence

Develop a marketing plan for Tesla, focusing on enhancing its online presence through targeted SEO, engaging content, and dynamic social media strategies.

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AVERAGE RATINGS
4.5

Why learn with Internshala Trainings?

Benefits
Government certified by NSDC
Free placement assistance
3x visibility in recruiter searches
Direct interview invites
Industry-ready curriculum & projects
Real time doubt resolution
Multi language support
Trusted by 4 Million+ learners
Internshala Trainings
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Digital Marketing Course Overview

Did you know the $12 billion digital marketing industry is estimated to triple in size by 2030? This boom is set to increase digital marketing salaries, making it one of the most sought-after careers. If you are thinking about pursuing a career in digital marketing, now is the time to take action!

Kickstart your future in digital marketing with Internshala’s digital marketing course. Powered by the government of India through the NSDC (National Skill Development Corporation) & Skill India, this course aims to equip students with the requisite knowledge and skills to pursue a successful career in digital marketing.

 

Digital Marketing Online Course Outline

 

Internshala’s digital marketing online certification course covers a wide range of topics and concepts that will help you become an expert digital marketer. The initial lessons will teach you how to create a web presence and use Google Analytics tools to create a successful digital marketing campaign. 

The next modules will cover important concepts related to SEO, ASO, social media marketing, & ORM. You will also learn about digital advertising with Google Ads which will help you earn the Google Ads Search Certification. This can add an edge to your resume when you apply for digital marketing jobs. Toward the end of the course, you will learn about Google Analytics 4 and the latest digital marketing trends (like influencer marketing and automation). 

You will also gain insights about the latest AI tools like ChatGPT, Gemini, Perplexity, SEO.ai, Optimo, Copy.ai, Adobe Firefly, and Magic Design.

 

Quick Syllabus Overview

 

  1. Introduction to Digital Marketing

The first module of the digital marketing certification course will introduce you to the basic concepts and terminologies of digital marketing. 

 

  1. Establishing and Analyzing Web Presence

The second module will familiarize you with different ways to build a web presence for a digital marketing campaign. It will also introduce you to web analytics and Google Analytics.

 

  1. Mastering SEO and ASO for Digital Success

In the third module, you will learn about SEO fundamentals. You will also get a better understanding of keyword research strategies, on-page SEO, off-page SEO, local SEO, power tools for SEO, and app store optimization.

 

  1. Social Media Essentials: Marketing and ORM

This module will give you an in-depth idea of social media essentials. You will gain insights about developing social media strategies. You will also learn more about organic and paid Facebook marketing. In addition, the module will discuss Instagram, Twitter, YouTube, LinkedIn, and Snapchat marketing. You will also learn how to protect and enhance your brand with online reputation management. 

 

  1. Google Ads: Supercharge your Digital Advertising Skills

This module will familiarize you with digital advertising fundamentals and introduce you to Google Ads. You will learn about various forms of advertising including search, display, and video advertising. In addition, you will learn about smart ads, remarketing ads, reports, A/B testing, etc. 

 

  1. Inbound Marketing: Attract, Engage, and Delight your Audience

This module of the digital marketing training will help you learn more about inbound marketing. It will give you a thorough understanding of inbound marketing strategies and familiarize you with the role of content in inbound marketing.

 

  1. Email Marketing: Crafting Campaigns that Convert

In this module, you will learn all about email marketing. You will also learn about important concepts, like developing email lists and email content, creating an email campaign, and improving email deliverability through different email marketing strategies.

 

  1. GA4: Unlocking Insights for Success

The eighth module will familiarize you with Google Analytics 4 and its features. You will learn about the dimensions and metrics necessary for analyzing data, demo accounts, and implementation of GA4 for enhanced online presence.

Further, you will discover different types of reports including real-time, acquisition, engagement, retention, user, and exploration. The section will also explore segments, events, goals, and conversions in GA4.

 

  1. Cutting-Edge Digital Marketing Trends

In this module, you will learn advanced topics, such as marketing automation, voice search strategies, data privacy in marketing, social proof tactics, scarcity and urgency techniques, and gamification in digital marketing.

 

  1. AI-Powered Marketing

This module will help you master ChatGPT with the help of the PET approach. You will also learn how to use various AI tools for conducting market research, making reports, developing websites, finding keywords, developing content, and creating images. 

 

  1. The Final Project

You will complete the course by working on a project for Tesla. You will apply various digital marketing concepts and techniques learned during the course to boost Tesla’s online presence. 

 

Digital Marketing Certificate Course -  Career Prospects

 

Recent graduates as well as seasoned professionals can explore a multitude of career opportunities after completing this digital marketing online course and earning their certificate. They can look for opportunities in the following job roles:

 

 

Learn the Top In-Demand AI Tools

Become an expert digital marketer with the help of AI. Learn the ins-and-outs of the most popular AI tools like:

 

 

Why Should You Enroll in Internshala’s Digital Marketing Certification Course?

 

Pursuing a digital marketing training course from Internshala can open up many new opportunities for professional growth. Here are some of the key reasons why you should consider enrolling in an online course from Internshala:

 

Digital Marketing Training FAQs?

Digital marketing which is also known as online marketing is the one which has helped companies in branding themselves virtually at a much cheaper cost than before. It also helps the customers to interact with their favourite brands. This only includes email, social media, and web-based advertising.
Digital marketing attracts people through advertising themselves on social media, videos, blogs etc to match their targets and increase the traffic to their websites. You may say it meets short-term goals. On the other hand, Inbound marketing is a long-term process which is based on attracting customers. It does not rely much on digital marketing or engagement.
  1. It has Local Reach which can be profitable for any company
  2. It is pocket friendly for the company and the purchasers
  3. It is quite easy to learn
  4. Effective targeting enhances marketing
  5. It can easily engage people
Digital marketing is full of career choices and has had high scopes since the internet revolution started. The following career options you can try for when you learn Digital Marketing -
  1. SEM Specialist
  2. SEO Specialist
  3. E-commerce Specialist
  4. Content Strategist
  5. Brand Marketing Expert
  6. Visual Designer
  7. Video Marketing Specialist
  8. Social media Marketer
  9. Digital project manager
  10. Consultant
The estimated salary of the Digital marketer is fabulous. It starts with 3 lakh per annum for the freshers and slowly it increases itself to 12-14 lakh per annum. No doubt on why Digital Marketing courses are so popular.
Yes, this is a double certification course. This course prepares you for a Google Ads Search certification. You will also receive a certificate upon course completion from Internshala.
Internshala's digital marketing course will equip all learners with the core concepts and practices of digital marketing. It will also provide hands-on experience through projects and assignments, at the same time, all your doubts will be taken care of through one-on-one doubt-solving sessions.
The key topics covered in this course are:
  • Building Web Presence, Google Analytics, and other Digital Marketing Tools
  • Social Media Marketing
  • Email Marketing
  • SEO
  • Digital Advertising with Google Ads
Yes, you can easily learn digital marketing online. There are many online courses available to help you learn the fundamentals of digital marketing, and the Internshala platform is one of the best to skill up.
The Internshala Digital Marketing Certification course is open to anyone interested in learning about digital marketing. There are no prerequisites for the course.
Digital marketing is used in many different industries, but it is especially popular in the following industries:
  • Retail
  • Media & Entertainment
  • E-commerce
  • Financial Services
  • Hospitality
  • Food & Restaurants
  • Nutrition and Fitness
Internshala's Job oriented courses are designed to help students upskill themselves, and become job-ready. The industry-specific curriculum and personalized mentorship will equip learners with the necessary skills, knowledge, and confidence for a successful professional journey.

The courses aim to take a student from beginner to professional within 4-12 months. To sign up for Internshala's Placement Guarantee Courses, you can be a pre-final, final-year, or recent graduate. Anyone seeking a career change or course that comes with a placement guarantee can also enroll in the course of their choice.

Upon completion of the course, students receive a placement guarantee. The learner will also earn a government as well as industry-recognized certificate from the National Skill Development Corporation & Skill India and Internshala Trainings.

Internshala offers 7 placement guarantee courses:
  1. Data Science Course with placement
  2. Full Stack Development Course with Placement
  3. Digital Marketing Course with placement
  4. Human Resource Management Course with placement
  5. Product Management Course with placement
  6. UI UX Design Course with placement
  7. Electric Vehicle Course with placement
All the software/tools that you need for the training would be shared with you during the training as and when you need it.
You can watch the videos and take quizzes & tests on any device including mobile. However, for assignments and practice, use of desktop or laptop is required.
You don't need a laptop to complete this training but for assignments and practice, you would need a computer with a minimum 1 GB ram and Windows 8 or later (64 bit).
There are no prerequisites for this training as it is of beginner level. Everything that you need to know about Digital Marketing would be taught to you from scratch.
You can choose your preferred batch date while signing up for the training program and start accordingly.
As this is a purely online training program, you can choose to learn at any time of the day and for as much time as you want. We will recommend a pace to be followed throughout the program, but the actual timings and learning hours are in your hands.
From your batch start date, you will have access to training's content (videos, quizzes, tests, assignments, projects etc.) in the platform for 8 weeks within which you should be able to complete your training.
As this is a purely online training program, you can choose to spend as much time as you want per day and the more time you spend, sooner you would be able to complete the training. However, on an average, spending 1-2 hours per day should be sufficient for you to complete the training in 8 weeks. Some students also choose to devote more time on the weekends in case they are not able to give time on the weekdays.
Dont worry! If for some reason, you are unable to complete the course in 8 weeks, you will have the option to get a 2-week extension for Rs.999.
Having 8 weeks access ensures you have a deadline to work with and are able to complete the training. It also helps you beat procrastination and maintain continuity in your studies which is why Internshala Trainings students have some of the best training completion rates in the industry.
If you have completed the training, you would be able to download the training content and have lifetime access to it for future reference.
Yes, you would be able to download the training content and have lifetime access to it for future reference.
  • You will receive free access to Placement Preparation Training on the platform which covers resume writing, cover letter writing, how to search and apply for internships and jobs on Internshala, and interview preparation.
  • Access to curated internships & jobs related to the training - after completing the training, you would receive a list of handpicked internships or jobs every week that you can apply to as per your preference.
  • If you are a top performer, a badge of achievement will be added to your Internshala resume and shown to the employers when you apply to internships or jobs on Internshala.
When you score >= 90% in the final test, you will be a top performer and you will get highlighted in your internship and job applications.
While many of our students have found their desired internships or jobs after completing their training, Internshala Trainings does not guarantee an internship or job. However, if you study sincerely (including doing exercises, assignments, and projects) and make good use of our placement assistance feature, it will become easier for you to get a placement using the skills learned in the training.
More than 3 lac companies use Internshala to hire interns and employees and hence they will recognise a certificate from Internshala when they see one on your resume. However, please note that more than the certificate, companies hire candidates based on their skills and their performance in the interview so we hope you do a good job of learning the skill in the training and preparing for the interview using our placement assistance feature.
You could try making the payment from a different card or account (of a friend or family). Otherwise, you can follow the instructions on how to make an offline payment here
Just let us know your registered email id along with the screenshot of the payment receipt or transaction history. You can submit your request using the "Need further assistance?" section. Once verified, the additional amount you paid will be refunded.
The amount deducted will come back to your account within 7-10 working days. This is the normal duration your bank will take to credit the amount back into your account.
At times, there may be a slight delay in your payment reflecting on your Internshala Trainings dashboard. However, if your payment is not reflecting even after 30 minutes, please let us know your registered email id along with the screenshot of the payment receipt or transaction history. You can submit your request using the "Need further assistance?" section. Once verified, we will update your payment status from the backend.
No, you will be only getting a soft copy of the certificate which you can download and print out if required.
To be eligible for NSDC & Skill India certificate, you need to fill in the required additional information including your salutation, date of birth and father's name within 3 days of enrollment. This form will open when you log in to your account. You will also need to complete your final test by the original course end date and score a minimum of 33% in the test. Please also note that the partnership came to effect on 8th May so only trainings purchased on or after 8th May '23 are eligible for the certificate.
You will learn 4 in-demand AI tools: ChatGPT, Gemini, Copilot AI, and Copy.ai
You will learn about AI tools through live training sessions taught by domain experts.
You can access the free versions of the AI tools without a subscription.
You do not require any prior knowledge to pursue this course. The introductory sessions cover the foundational concepts.
AI is used in several key aspects of digital marketing like content and image creation, data analytics, customer segmentation, keyword research, and content optimization. Additionally, digital marketers can leverage AI for predictive analysis to anticipate market trends, gain customer insights, improve lead generation, and optimize marketing campaigns. ChatGPT, Gemini, Copilot AI, and Copy.ai are popular AI tools that automate several digital marketing tasks.