Top 15 Product Management Tools in 2025
Effective product management is an essential aspect of achieving success. The key role of product managers in defining, creating, and introducing products that fulfill customer demands and foster growth cannot be understated. To simplify these complicated operations, the use of product management tools has become essential. These tools offer an organized structure for overseeing various stages in a product’s lifecycle while promoting teamwork and allowing informed decision-making based on data analysis. In this blog, we will explore the top product management tools.
What is Product Management?
Product management is the practice of strategically driving the development, market launch, and continual support and improvement of a company’s products. It encompasses a broad spectrum of responsibilities, such as conducting research, developing strategy, and communicating plans. It also involves coordinating development efforts and utilizing feedback and data analysis to drive the success and growth of products within an organization. If you’re planning to build a career in this field, check out this product management course with a placement guarantee.
Product Management Tools
Product management tools are crucial for enhancing workflow efficiency, promoting effective communication, enabling collaboration, and providing valuable insights through analytics. By utilizing product management tools, organizations can streamline processes, make informed decisions, and ensure that their products meet customer needs and market demands effectively. Given below are popular product management tools and their key features:
1. Pivotal Tracker
Pivotal Tracker is an agile product management tool operated by Pivotal Software, Inc. It offers a cloud-hosted planning solution that facilitates real-time communication and collaboration within teams. The tool helps delegate and prioritize tasks, track progress throughout a product’s lifecycle, set deadlines, and store status, conversations, and workflows in a central location for easy accessibility.
Key Features:
- Enables you to build your brand story, ensuring effective communication.
- Automates your planning for you to manage timelines seamlessly.
- Enhances your team’s productivity with analytics.
- The workspace enables users to see multiple views at a time.
- Additional features include file sharing, story blocker, API, labels, history, etc.
Pricing: It offers a free option that accommodates up to five projects and users. For additional features, paid plans begin at $10 per month.
2. ProductPlan
ProductPlan is a software tool designed to help organizations create and share visual roadmaps for their products. It is primarily used by product managers and development teams to plan and communicate the direction and priorities of their products to executives and customers. ProductPlan allows users to use data to prioritize new product features and offers functionality to synthesize product strategy into visual roadmaps.
Key Features
- It sets the planning board’s product backlog items as priorities.
- With the portfolio view, you can quickly and easily see your full product portfolio.
- It creates a roadmap in the Kanban method.
- It uses the timeline view to create roadmaps based on dates.
Pricing:
- Basic Plan ($39/editor/month): Includes unlimited roadmaps, unlimited viewers, integrations, and basic support.
- Professional Plan ($69/editor/month): Offers additional features like extra views, two-way sync with Jira, more integrations, activity metrics, and enhanced support.
- Enterprise Plan (Custom Pricing): Tailored for large teams with complex organizational needs, includes customized terms of service, flexible payment options, more training options, and premium support.
3. Craft.io
Craft.io is a comprehensive product management platform trusted by enterprises to build digital products confidently. It offers services tailored for product management, aiding in the creation of great digital products. Craft.io can significantly benefit product management by providing tools for product roadmap building, planning engine, customer voice engine, and integrations with development tools like Jira.
Key Features
- Roadmap creation
- Expert perspectives
- Graphical representation of data
- Effective product management strategies
- Priority-setting capabilities and customer relationship management tools
Pricing: The cost for an editor on Craft.io is $19 per month. It offers an option of a 14-day free trial. The advanced plan offering more and better features including Pro and Enterprise starts at $79.
4. Productboard
Productboard is a robust product management platform that offers services to effectively capture problems, feedback, and user research. It also organizes feature ideas and plans releases. It goes beyond being just a roadmap tool by facilitating the sharing of interactive roadmaps to engage stakeholders and cultivate a strategy-driven approach.
Key Features
- Personalized road mapping capabilities to tailor strategic plans according to the unique requirements and objectives of each client or project.
- Interactive feedback portals empower customers to actively participate in the development process.
- Data-driven prioritization to organize and streamline processes based on data.
- Unlimited roadmap options designed to accommodate the diverse needs and perspectives of all stakeholders involved.
Pricing: Productboard offers a free 15-day trial, with paid options including, Essentials for $20 per, Pro for $59, and Enterprise customizable pricing per user/month.
5. Ignition
Ignition offers various services to enhance product management efficiency. Its services include the Gateway, which acts as the primary Ignition service hosting projects and managing data collection, the Designer for configuring screens and tag data, and the Client for displaying project screens.
Key Features
- Offers the ability to seamlessly add an unlimited number of users, ensuring scalability and inclusivity across your organization.
- Can easily plan and visualize roadmaps, enabling effective strategic alignment and progress tracking within projects and teams.
- Can streamline internal communications through automation, ensuring timely updates, notifications, and collaboration across all stakeholders.
- Create comprehensive release notes and battle cards, providing clear and concise information to empower teams and stakeholders with crucial insights and strategies.
- Allows for calendar and timeline views as well as product idea boards to facilitate collaboration among team members.
- Provides access to competitive intelligence data, and research studies reports.
Pricing: A free option is accessible, and specific components of the merchandise can be obtained separately. For groups solely interested in using the product management feature, rates begin at $79/month.
6. SurveyMonkey
SurveyMonkey is an online survey software providing services for secure survey platforms, global survey responses, customer experience enhancement, and employee engagement measurement. It empowers organizations to gather insights, improve processes, and enhance product management through surveys and quizzes. Teams can utilize SurveyMonkey to collect feedback, analyze data, and enhance processes effectively.
Key Features
- Efficiently generate forms, polls, and surveys without copying content.
- Utilize HR and marketing tools for optimal business solutions.
- Collect valuable feedback from customers or users through various methods, such as email, mobile chat, or social media platforms.
- Measure customer satisfaction with the NPS calculator to improve brand loyalty.
Pricing: This survey management platform provides three options for both individual and corporate requirements. The pricing of the business packages begins at $25 per user monthly.
7. Figma
Figma is a web-based design and prototyping tool offering a range of services to support design and collaboration within product management. It provides features like unlimited design files, version history, team libraries, and advanced prototyping capabilities. Figma aids in product management by enabling real-time collaboration, efficient design workflows, and streamlined communication among team members.
Key Features
- Offers a variety of plug-ins, such as stock imagery and flow diagrams, along with customizable styles for color, text, grids, or effects.
- Allows easy editing and collaboration through version history tracking.
- Enables users to embed prototypes into their preferred software seamlessly.
Pricing: Users can leverage the power of Figma with a free plan. Its advanced plans offer more features, including professional, organizational, and enterprise starting at $12, $45, and $75 per month respectively.
8. Aha!
It is an online tool designed for product strategy and road mapping. The goal of this tool is to simplify the process of understanding the purpose, timing, and content of your products to effectively manage them.
Key Features
- Different variations of product roadmap templates are available to cater to your specific needs and preferences.
- With the help of idea portals, users can gather feedback from various stakeholders and manage ideas in a streamlined manner.
- The sharable roadmap option allows for seamless collaboration between team members by enabling them to share the same roadmap with real-time updates.
- The template offers integration capabilities with popular product management tools, such as Azure DevOps, Asana, and GitHub as well as analytics platforms like Google Analytics and CRM systems like Salesforce.
Pricing: The pricing for Aha! begins at $59 per user every month. Additionally, there is a unique package available for startups that have received less than $1.5 million in funding.
9. Trello
Trello is a popular Kanban-style product management software used by over two million teams globally to visualize and manage workflows or tasks. In product management, Trello aids in organizing tasks, enhancing collaboration, and providing real-time insights through its dashboard and timeline views.
Key Features
- Efficiently manage tasks through the use of Kanban boards and checklists.
- Utilize calendars to stay on top of tasks and hit deadlines with the timeline feature.
- Automate your work by setting board rules, and custom cards, integrating with Slack, and Jira.
- Offers a variety of templates for different purposes, such as product management, productivity, and team coordination.
Pricing: Trello software offers a free option featuring ten boards, while its paid plans begin at $10 per user each month and provide access to unlimited boards.
10. ProdPad
ProdPad is a streamlined product roadmap platform designed to ensure clear communication and cohesion among all members of a team. It offers advanced features, including customizable product templates, annotated design capabilities with version control, and realistic user personas that will be highly valued by those well-versed in the field of product management.
Key Features
- Creating roadmaps.
- Managing projects.
- Scheduling and tracking tasks.
- Handling customer relations.
- Prioritizing tasks based on importance.
- Sending notifications.
Pricing: Users can experience for free to understand the software. However, it offers these three plans:
- Roadmaps: The essential plan starts at $24 and the advanced plan starts at $44 per month.
- Ideas: The essential plan starts at $24 and the advanced plan starts at $36 per month.
- Feedback: The essential plan begins at $24 and the advanced plan starts at $36 per month.
11. Airfocus
Airfocus is a modular product management platform tailored for product teams to efficiently handle market-facing products. It supports product management by offering a versatile system that accommodates various workflows, OKRs, user needs prioritization, and team alignment through clear roadmaps. The platform’s services encompass progress tracking, product roadmap creation, portfolio consolidation, and sharing your work both internally and externally.
Key Features
- Gathers feedback from customers and effectively addresses key issues.
- Enables an adaptable product platform designed for users’ specific needs.
Pricing: This software for managing products provides subscription options that begin at $69 per editor each month with numerous integrations with development tools and feedback platforms.
Conclusion
Product management tools play a significant role in optimizing the process of developing new products by facilitating collaboration between team members and enabling data-based decision-making. With these tools, companies can boost innovation efforts, accelerate time-to-market for their offerings, and stay ahead of competitors in an ever-changing market landscape.
Check out our blog on the top 13 business intelligence tools enabling you to boost your business performance and growth.
