Digital Marketing Salary: Based on Experience, Location, Job Role, & More
Digital marketing is a dynamic and multifaceted industry. It goes without saying that with technological advancements, the possibilities for the sector have risen, and so has the requirement for digital marketing professionals.
According to surveys, clients are likely to spend more on end-to-end marketing strategies to gain a competitive edge over their adversaries. The impact of digital marketing has paved the way for job creation and careers for individuals pursuing their careers in this highly competitive domain. In this blog, we will cover digital marketing salary for freshers and experienced professionals.
What is the Role of Digital Marketers?
A digital marketer is responsible for creating, managing, and executing digital marketing campaigns. These include search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising (PPC), and content marketing.
If you wish to attain expertise and learn more about this domain, you can opt for a digital marketing course. This will help make your journey easier with consistent growth in the digital marketing salary that these jobs offer. Some of the primary responsibilities of digital marketers include:
- Conduct market research to discover and analyze customer behavior.
- Create digital marketing strategies in line with the company’s goals.
- Content creation and management for websites, social media, and other digital platforms.
- Management and optimization of paid advertising campaigns on platforms, such as Google Ads and Facebook Ads.
- Monitor and assess the effectiveness of digital marketing initiatives via technologies, such as Google Analytics and other monitoring software.
- Work with other departments or agencies to ensure consistency across all marketing platforms.
Also Read: Different Types Of Digital Marketing
What Factors Affect Digital Marketing Salary?
Here are some factors that affect your earning potential in the digital marketing industry:
- Education: The salary of a digital marketer differs based on their education qualification. A graduate in any field may expect to earn INR 5 LPA, whereas an MBA can earn INR 12 LPA on average.
- Skills: Several employers look for specialized digital skills like SEO, copywriting, PPC, conversion rate optimization, etc. Your salary varies depending on which skill you are proficient in and if it aligns with the employer’s requirements.
- Experience: It is another factor that determines your digital marketing salary per month in India. While freshers do earn a decent salary, experienced professionals receive higher pay with additional compensation, benefits, or bonuses.
- Location: Salaries vary from city to city and even country to country. They depend on the cost of living, demand in the industry, basic pay rates, and other factors related to the location.
- Job Role: You will receive different salaries depending on your job role. A digital marketing executive receives an average salary of INR 3 LPA, whereas a digital marketing manager receives an average salary of INR 12 LPA.
- Company: It is another essential factor that determines your salary as a digital marketing professional. Companies offer salaries based on their operations size, business goals, and marketing budget. For example, Accenture offers an average salary of INR 17.7 LPA, and Tata Consultancy Services (TCS) offers an average annual salary of INR 15 LPA.
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Digital Marketing Salary in India
Let us look at the average digital marketing salary offered in top cities of India:
| City | Salary (Average) |
| Bangalore | INR 11,80,000 |
| Chennai | INR 10,11,000 |
| Hyderabad | INR 12,30,000 |
| Kerala | INR 10,00,000 |
Digital Marketing Salary: Based on Experience
The salary of a digital marketer is also determined by the number of years a professional has worked in the field. The annual compensation is higher if you have more years of experience.
Freshers
In India, the average digital marketing salary for freshers can range from INR 4,50,000 to INR 8,00,000 per annum.
The table below displays the annual average salaries of freshers in digital marketing in various Indian cities.
| Location | Salary (Average) |
| Bangalore | INR 7,80,000 |
| Hyderabad | INR 7,00,000 |
| Pune | INR 7,00,000 |
| Mumbai | INR 15,00,000 |
| Delhi | INR 12,20,000 |
Mid-Level Experience
The salary of a mid-level experienced digital marketing professional ranges from INR 7,00,000 to INR 15,50,000 per annum. The table below shows their annual average salaries in various cities.
| Location | Salary (Average) |
| Bangalore | INR 13,20,000 |
| Hyderabad | INR 10,50,000 |
| Pune | INR 15,00,000 |
| Mumbai | INR 15,50,000 |
| Delhi | INR 15,16,000 |
Professionals
The salary of experienced digital marketing professionals ranges from INR 10,00,000 to INR 20,00,000 per annum. The table below shows their annual average salaries in various cities.
| Location | Salary (Average) |
| Bangalore | INR 17,70,000 |
| Hyderabad | INR 13,90,000 |
| Pune | INR 24,70,000 |
| Mumbai | INR 17,70,000 |
| Delhi | INR 18,00,000 |
Also, check out digital marketing project ideas.
Digital Marketing Salary: Based on Job Roles
The salary of a digital marketing professional varies across different job roles. It is based on the complexity of roles and responsibilities an individual has to undertake at a job position. Let us discuss the salaries of a digital marketing executive, specialist, and manager.
Digital Marketing Executive Salary
Your responsibility as a digital marketing executive will be to support the marketing manager in the implementation of digital marketing initiatives. You will maintain a record of project deadlines, budgets, and deliverables to ensure that campaigns are completed on time and under budget. To enhance your abilities and remain ahead of the competition, you would also need to keep up with the newest trends and best practices in digital marketing.
In India, digital marketing salary for executives is roughly between INR 2-5 lakhs per annum. Let’s take a look at the average annual salary of digital marketing executives in different cities in India.
| Location | Salary (Average) |
| Bangalore | INR 10,00,000 |
| Hyderabad | INR 8,00,000 |
| Pune | INR 9,00,000 |
| Mumbai | INR 11,20,000 |
| Delhi | INR 11,00,000 |
Digital Marketing Specialist Salary
A digital marketing specialist is responsible for planning and implementing digital marketing campaigns across various platforms to promote products, services, and brands. You will also be required to oversee the campaign budget and track campaign performance.
In India, digital marketing specialists get a salary between INR 3,00,000 to INR 11,10,000. Here is a table with digital marketing specialist salaries in different Indian cities:
| Location | Salary (Average) |
| Bangalore | INR 8,50,000 |
| Hyderabad | INR 7,40,000 |
| Pune | INR 6,60,000 |
| Mumbai | INR 8,50,000 |
| Delhi | INR 7,00,000 |
Digital Marketing Manager Salary
A digital marketing manager is responsible for developing and executing digital marketing campaigns, managing a team of digital marketers, and analyzing data to optimize campaign performance. They are in charge of creating and implementing marketing strategies to drive traffic, create leads, and enhance conversions.
The annual compensation for a Digital Marketing Manager in India is between INR 6,00,000 – INR 12,00,000. Nevertheless, this might vary based on the company’s size, amount of expertise, and employment type.
In the table below, you can see the average salaries of digital marketing managers in different cities in India.
| Location | Salary (Average) |
| Bangalore | INR 17,70,000 |
| Hyderabad | INR 11,50,000 |
| Pune | INR 11,60,000 |
| Mumbai | INR 12,30,000 |
| Delhi | INR 11,60,000 |
Digital Marketing Salary: Based on Location
Digital marketing is a sought-after field around the globe. Here are the top countries where you can work as a digital marketer and the average salaries offered.
| Country | Average Salary (Per Annum) |
| Dubai | AED 240,000 |
| Canada | CA $55,949 |
| US | $92,476 |
| UK | £47,751 |
| Australia | A$84,757 |
| Kuwait | 20,000 KWD |
Digital Marketing Salary: Based on Qualifications
Let us explore the average digital marketing salary based on educational qualifications:
| Educational Qualification | Salary (Average) |
| Graduation | INR 5 LPA |
| BBA | INR 8 LPA |
| MBA | INR 12 LPA |
Digital Marketing Skills to Get a High-Paying Job
The digital marketing field requires professionals with a combination of skills to cut through the competition. You can secure a high-paying job with the following digital marketing skills:
- Social Media Marketing: These skills help you engage with users on the social media pages of the business and generate leads. They are vital in promoting a brand across various platforms. You can secure a job with an average salary of INR 7 LPA to INR 12 LPA with good social media marketing skills.
- Marketing Automation: Digital marketers, working with mediums like email marketing, should have this skill for faster creation of bulk marketing content and automation of repetitive tasks. With this skill, you can earn an average salary of INR 6 LPA to INR 10 LPA.
- Conversion Rate Optimization (CRO): It is the process of analyzing a website with methods like multivariate testing and A/B testing to improve its performance and increase conversion rates. With proficiency in CRO, you can earn an average salary of INR 10 LPA.
- Pay-Per-Click (PPC): Individuals specializing in PPC advertising can help businesses get more traffic to their websites, increase conversion rate, and enhance return on investment. It is a sought-after skill in the digital marketing industry where you can earn INR 12 LPA on average.
- Copywriting: Content is at the heart of any advertising campaign. If an ad has appealing content, you can fetch good user engagement, high ROI, increased traffic, and more. Businesses look for individuals with copywriting skills who can write for online ads, social media ads, blog posts, landing page copies, etc. Mastering this skill can help you earn INR 10 LPA on average.
Conclusion
Digital marketing has become more important than ever due to the rapid advancement of technology. With the advent of smartphones, social media, and other digital tools, businesses can reach a wider audience with greater precision and effectiveness. It brings no harm to say that with such advancement, everyone will see an inevitable growth of opportunities and higher digital marketing jobs salaries.
Are you planning a career in digital marketing? Let us know in the comments section below. Also, check out this blog on how to answer what are your salary expectations to professionally negotiate with the recruiter during an interview.
FAQs
The salary of a digital marketer in India ranges from INR 5 LPA to 12 LPA, depending upon the designation and experience. If you are a digital marketing fresher with less than a year of experience, you can earn around INR 3 LPA to 6 LPA. Similarly, in managerial positions, you can make INR 10-30 LPA.
The average salary of a digital marketer is INR 10 LPA. The salary usually ranges from INR 5 LPA to INR 12 LPA.
The average per month digital marketing salary in India is ₹50,000. It depends on a variety of factors like location, job role, company, etc.
Digital marketing is a high-paying job. Even a person with less than a year’s experience can earn around INR 1.5 LPA – 3 LPA. With more experience, you can expect to get a salary of INR 12 LPA.
Yes, digital marketing is a good career. It has diverse job opportunities and lucrative salaries. Since the demand for digital marketing is growing, more work opportunities can be expected, making it a good career choice.
Though the salary of a digital marketer varies according to location and experience and several other factors, in India, the highest salary can go up to INR 20 LPA. In Canada, it is around CAD 140,000 per annum. In Dubai, it is around AED 330,000 per annum. In the US, it is around $150,000 per annum.
A bachelor’s degree in marketing, business, communications, or any other related field is preferred by most employers. Along with this, digital marketing certifications give you an edge over the other candidates. Employers also prefer pre-existing knowledge of digital marketing as well as relevant skills, such as technical, analytical, and creative skills.
Digital marketing has a wide scope as the demand is ever-increasing; small businesses are also benefiting from it. It is the base for continuous innovation, entrepreneurship, and freelancing. All of this has led to diverse career opportunities.
