10 Types Of Digital Marketing You Should Know

Did you know that digital ads can increase brand awareness by 80%? In today’s digital landscape, it’s essential for businesses to have a strong online presence, and digital marketing can help businesses achieve this goal.  In a business, if you are able to retain users’ attention, you can generate more revenue for your business. But, as every business and its customers are unique, they all require unique digital strategies to succeed. Understanding the different types of digital marketing and how they can benefit your business is crucial for creating a successful online marketing strategy.

Types of Digital Marketing

Here are the top 10 types of digital marketing channels that can help you build a successful digital strategy:

1. Content Marketing

It is all about creating unique and engaging content. It includes blog posts, videos, and other digital materials that offer insight or information about a brand’s product or service. These forms of marketing help spread information quickly and connect with target customers. In addition, this type of Internet marketing can easily answer inquiries about a product or service, which helps increase conversion rates and improve sales figures. 

One of the best ways to build a brand identity is to publish content regularly based on your targeted users. Content marketing forms the foundation for all the other types of digital marketing. Now you can learn about content marketing and all the other aspects of digital marketing by taking a digital marketing course from the comfort of your home.

2. Search Engine Optimization (SEO)

SEO helps your written content get higher ranks on Google. It helps your content appear on the first page of the search engine. This ultimately helps you get more conversions by optimizing your web page. Google has a search algorithm that SEO experts try to master and use keywords in the content that are most relevant for the niche that the company wants to target.

For example – When you search for something on Google, you usually check the results that appear on the first page, even though there are 1000+ pages on Google. 

Also Read: Types Of SEO In Digital Marketing

3. Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of digital marketing that involves promoting websites or web pages by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM typically involves creating targeted ads that appear on the top or bottom of search engine results when a user types in a specific keyword or phrase. 

Advertisers bid on specific keywords and pay the search engine each time someone clicks on their ad, a model known as pay-per-click (PPC) advertising. SEM can be an effective way to drive traffic to a website and generate leads or sales, but it requires ongoing optimization and monitoring to ensure maximum ROI.

4. Social Media Marketing (SMM)

Social media marketing is reshaping the way we perceive digital marketing. For example – Anyone can create a social media page and publish content or ads regarding their products or services. 

Social media marketing allows businesses to advertise on specific social media platforms based on where their audience is and the types of products or services the business is selling. It is an inexpensive method of marketing and you can use a mix of organic and inorganic methods to yield efficient results.

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5. Email Marketing

Email marketing, as the name suggests, refers to sending emails to prospective customers to increase conversion rates. It starts with the customer when they sign up for newsletters or become a subscriber. Then, businesses interact with these customers and send weekly or daily updates using different types of emails. Here are the types of emails companies usually send out for marketing –

• Email Newsletters – Companies send out these emails to keep their customers up-to-date about the company’s new projects and initiatives. Some organizations also use email newsletters to announce new products or talk about new features or services.
• Transactional Emails – Have you noticed how companies send you an email as soon as you buy a product from them to confirm your purchase? These are known as transactional emails. Transactional emails are messages triggered by a specific action that you take on a website. For instance – If you sign up for an industry webinar, you will fill out a form and receive a transactional (Thank-You) email, which gives you login information to join. 
• Behavioural Emails – These types of emails are mainly sent out by companies to urge a buying behaviour out of the customers. These emails include discounts, sale alerts, price drops, etc.

6. Mobile Marketing

Mobile marketing refers to sending information to users about a business’s product or service in byte-sized information. This type of digital marketing can be done via SMS and MMS messages, social media notifications, mobile app alerts, and more.

7. Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where a business rewards affiliates or influencers for promoting their products or services to their audience. Affiliates earn a commission for every sale or action they generate through their unique affiliate link or code. 

A lot of companies like Amazon, Amway, etc. use affiliate marketing to help promote their products or services. Affiliate marketing is an effective way for businesses to reach a wider audience and drive sales.

8. Influencer Marketing

The collaboration of brands with online influencers in order to promote one specific product or service is known as influencer marketing. The influential stratum is known for influencing other people into using or trying and adapting new things into their lifestyle. 

Influencer marketing works as a hybrid model in marketing tools. This type of internet marketing is less tangible for brands as they don’t have to put in a lot of resources in order to gain recognition for their brand.

9. Native Advertising

It is a type of paid advertising which is specifically designed to match the content of media sources. They are organically inserted into any content and marketers ensure the ad fits natively and seamlessly into the content. 

Native advertisements are comparatively more compelling than displays or banners. For example – The advertisements that you see while watching a YouTube video fall under native advertising. This form of advertising does not interrupt the user’s interaction with the particular website and is cohesive with the content of the page. Native advertisements are high quality, improve the performance of the page, and help in optimizing targeting capabilities.

10. Pay Per Click Advertising

Pay-per-click is a type of digital marketing in which the advertisers pay a specific amount to the publisher on every click that the ad receives. It is associated with the first-tier search engine. The advertiser only has to pay if the ad receives clicks. These types of ads are usually displayed at the top of a search but they are expensive compared to other forms of digital marketing.

Conclusion

Every business is unique and hence every organization requires a mix of the mentioned various types of digital marketing strategies to succeed in today’s marketing world. You can identify which strategies will best suit your business needs based on the product or service that you are selling.

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