Digital Marketing Course Fees

Digital marketing is one of the most sought-after career fields today. All businesses, companies, startups, and non-profit organizations seek to harness digital methods for various purposes. Digital marketing enables businesses to expand their reach beyond national boundaries. A small business owner can sell its products internationally through social media marketing. Thus, knowledge of digital marketing has become an integral part of the skill requirements for a job. 

It has many branches, like search engine marketing, app store optimization, email marketing, etc. You can specialize in any branch and build a career. Many institutions and online platforms offer professional training courses in this field. 

First research the course type you want to take, including its duration and fees. The digital marketing course fees and duration will vary depending on the institution and program level (certification, diploma, etc.). Learn more about the digital marketing course, including the basic curriculum, institutions, eligibility criteria, career opportunities, and salaries. 

What are Digital Marketing Courses?

Digital marketing courses have emerged as one of the most sought-after categories in educational institutions. A short-term digital marketing course will teach you concepts, tools, and techniques to enhance a business via digital platforms. Participants learn about diverse specializations and applications like SEO (search engine optimization), ASO (app store optimization), social media essentials, Google Ads accelerator, etc. The course also covers email marketing, Google Analytics, and inbound marketing.

Eligibility for Pursuing a Digital Marketing Course

Digital marketing channels are an essential part of a company’s growth. A career in digital marketing is a promising one and offers lucrative salary packages. Here are the following prerequisites must be met to enroll in a digital marketing course: 

• Certification Course: To pursue an online certification course, most of the skill training platforms do not require any specific qualifications. However, the basic requirements would be that a candidate must have finished high school (10+2) in any subject, such as science, business, or the arts.

• Diploma Course: An individual must have received an overall grade of 50% on their class 12 exams in order to be eligible for a diploma in digital marketing.

• Post-Graduate Diploma: Applicants must have a graduation degree with at least 50% overall marks or a good grade point average from any subject to be eligible for a postgraduate diploma in digital marketing.

Outline of the Digital Marketing Course Syllabus

The fundamentals of SEO, Google Analytics, content strategy, and web creation are taught in all digital marketing courses. In addition to the standard subjects of digital marketing, many courses cover subjects including marketing, data analytics, and business communication. 

Here is a detailed guide to the digital marketing course syllabus:

• Basics of Digital Marketing: In this module, you will learn the fundamentals of digital marketing and how it differs from traditional marketing. 
• Establishing Your Website: This module covers the basics of creating a website and understanding the web audience. It also covers understanding and building a web presence.
• Master Search Engine Optimization: The basics of search engine optimization (SEO) are covered in this module. Additionally, you will learn how to use SEO tools for website optimization.
• Marketing Management: You will be introduced to social media marketing and how to build a social media strategy. Along with this, you will also learn the different marketing strategies for platforms like Facebook, Twitter, etc.
• Basic Advertising Skills: Advertisement is one of the key elements of digital marketing. You will learn about Google Ads and various types of advertisements.
• Inbound Marketing: As the name of the module suggests, here you will be introduced to inbound marketing, including its strategies, and the role of content marketing.
• Email Marketing: It will introduce the basics of email marketing, and why it is important. The topics also effectively show you how to strategize an email campaign and content.
• Google Analytics: This module aims to familiarize you with the basics of Google Analytics, decoding data, and the meaning of GA4.
• Mastering AI: You will explore the world of ChatGPT and master it with the PET approach. It also teaches how to write content using Copy.ai and Optimo for SEO ranking purposes and create images using Adobe Firefly and Magic Design.

Digital Marketing Course Fee & Duration

The course duration can vary based on the expertise level. Introductory courses typically last from a few weeks to 3 months. Advanced programs can extend for up to 6 months. Certain courses cater to those aiming to become digital marketing experts and apply for courses ranging from 8 to 12 months. Similarly, the fee structure of the digital marketing course will align with the training level. 

Here is a table sharing an overview of digital marketing courses’ fees and duration:

Course	Fees	Duration
Introductory Digital Marketing Course	₹1000 – ₹5000	1 week to 4 weeks
Short-Term Digital Marketing Course	₹3000 – ₹15,000	4 to 8 weeks
Advanced Digital Marketing Course	₹20,000- ₹60,000	3 – 8 months
Diploma in Digital Marketing	₹25,000 – ₹80,000	6 – 8 months
Post Graduate Diploma in Digital Marketing	₹40,000 – ₹1,20,000	8 – 12 months

List of Institutes/Online Platforms Offering Digital Marketing Courses

If you want to pursue an advanced-level degree or training course in digital marketing, find our courses and enroll in a well-known online platform, institution, or university. Here is the list of universities and institutions that offer digital marketing courses and their fees.

Online Platform/Institution	Course Name	Course Duration	Course Fees
Internshala	Digital Marketing Course with Placement Guarantee	5 months	₹37,500
XLRI Xavier School of Management	Executive Development Programme in Digital Marketing	6 months	₹90,000 + Tax
Symbiosis Institute of Business Management	MBA in Marketing	2 year	₹6.2 lakhs
Institute of Management Technology (Ghaziabad)	PG Program in Management – Marketing & Sales	11 months	₹1.4 lakhs
Indian Institute of Management, Bangalore	Digital Marketing for Business Growth	1 month	₹1.4 lakhs

Career Opportunities After Completing a Digital Marketing Course [Average Salary]

You can familiarize yourself with a basic skill set that will aid you in the industry by learning about digital marketing. These skills would add value to your resume. Here are some of the job roles and their average salary that you can explore:

Job Position	Average Salary [Lakh Per Annum]
Digital Marketing Executive	₹1.8 LPA
Email Marketer	₹4.2 LPA
SEO Analyst	₹3.5 LPA
Influencer Marketing Manager	₹3.3 LPA
Market Research Analyst	₹4 LPA
Social Media Manager	₹3.4 LPA
SEO Manager	₹5.5 LPA
Digital Marketing Consultant	₹7.5 LPA
Content Marketer/ Manager	₹5.2 LPA

Pro Tip: For more details on applying for a job opportunity, refer to our guide on ‘How to get a job in digital marketing?’. You will explore the skills and qualifications, internship opportunities, and more to carve your career path in digital marketing. 

Conclusion

The quickest approach to begin a career in digital marketing is to acquire skills by pursuing a digital marketing course. Students or working professionals who want to get experience in the digital marketing field can find entry-level or mid-career positions with the help of courses in this stream. Understanding the fundamentals and being able to create a personal website is essential for anyone interested in a career in digital marketing. Every facet of digital marketing is covered on this page, along with course costs and additional resources. 

If you have already completed a course in digital marketing, then apply for fresher digital marketing jobs now and begin your professional journey. 

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