Digital Marketing Course Syllabus

Digital marketing professionals are key players in today’s online-driven world. They use SEO, social media, content creation, and paid ads to boost a brand’s online presence and connect with the right audience. Their work drives brand awareness, increases customer engagement, and helps businesses grow.

With demand for digital marketers rising by 63%, this field is growing faster than ever, making it a great career choice. If you desire to build a digital marketing career, select the right course to learn the fundamentals and tools. This blog will explore key topics covered in a comprehensive digital marketing course syllabus, helping you make an informed decision.

What is Digital Marketing: An Overview

Digital marketing refers to the use of online channels and platforms to promote products or services to a target audience. The digital marketing channels and tools help companies reach a global audience, measure the effectiveness of their efforts in real-time, and optimize strategies for maximum engagement and conversion. The digital marketing strategies include search engine optimization, social media marketing, content marketing, email campaigns, and paid advertising. 

Digital Marketing Syllabus Breakdown

Explore the details of the digital marketing course syllabus. This section will guide you through the important topics to equip you with the knowledge and skills to excel in the digital marketing world. Here is a breakdown of the digital marketing course syllabusin detail:

1. Fundamentals of Digital Marketing

In this module, you will build a solid foundation in digital marketing, learning the essential concepts and strategies that drive success in the online world. Here are the topics covered in this module of the course: 

• Agency Ecosystem: Understand the structure, roles, and operation of a digital marketing agency and its interaction with the client.
• Marketing Fundamentals: Achieve an understanding of foundation marketing principles like research, audience segmentation, and value proposition creation.
• Presentation Skills: Know how to present any digital marketing strategy and results to clients and stakeholders.

2. Website Building and Ranking

In this module, you will learn how to create and optimize websites to attract visitors and help rank high on search engines. You will explore essential techniques for building a user-friendly, SEO-friendly website.Here are the key topics covered in this module of the digital marketing course syllabus: 

• Key Elements for Successful Blogging: Learn the key elements of blogging and how to create great content. Also, learn how to produce value-rich and optimized posts, and set up a smart content strategy for driving brand visibility. 
• Website Management Essentials: The elementary understanding involves the technical aspects of website management, hosting, domain management, and achieving the dream of a seamless user experience.
• SEO for Website Ranking Success: In this section, you will learn essential search engine optimization (SEO) techniques, ranging from keyword research to on-page optimization. You’ll also discover how to improve your website’s rankings on Google and other major search engines.

3. Search Engine Marketing (SEM)

In this module, you will explore search engine marketing, learning how to create and manage effective paid campaigns to boost website visibility and drive targeted traffic. You will gain the skills to optimize your SEM strategy for maximum ROI. Here are the key topics covered in this module of the digital marketing training syllabus: 

• Introduction to Pay-Per-Click (PPC):  Learn the fundamentals of paid advertising through PPC. You will learn about driving targeted, measurable traffic to your website and optimizing performance to achieve result-driven outcomes.
• Setting Up Google Ads & Keywords: Learn how to set up and manage Google Ads campaigns, master keyword research, and selection, and align them with user intent to maximize return on investment (ROI).
• Search Ads; Budgeting, Bidding, and Ad Copy: Learn more about advanced budgeting and bidding strategies, and how to craft attention-grabbing, high-performance ad copy that really grabs the eye and provokes clicks.
• Display Ads & Google Display Network (GDN): Learn how display ads work across this massive Google network and how to use a mix of visual and targeting methods to reach audiences of interest.
• YouTube Ads: Open the video marketing box by making effective YouTube advertisements that attract attention and increase brand recall.
• Shopping Ads: Learn how to set up your Google shopping ads to become visible in e-commerce products and get a sale online with the ads one sees.
• App & Discovery Campaigns: Learn everything from Google’s App and Discovery campaigns, which started to grow downloads through promotion across multiple channels and make the apps discoverable.
• Remarketing & Conversion Tracking: Develop mastery over remarketing tactics to re-engage past visitors and perfect your conversion tracking for better performance and measure campaign success.

Pro Tip: Both SEM and SEO help enhance search engine visibility. However, to understand the differences between SEM and SEO, check out our blog on SEO vs. SEM.

4. Social Media Marketing 

In this module, you will explore the strategies and tools needed to leverage social media platforms for brand growth, audience engagement, and conversion. You will learn how to create compelling content and run effective campaigns that resonate with your target audience. Here are the key topics covered in this module of the digital marketing course syllabus: 

• Social Media Marketing Foundations: This fundamentals module will teach you how social media integrates into an overall marketing campaign. You’ll learn how leveraging these platforms can expand a brand’s reach, boost engagement, and drive business results.
• Copywriting for Social Media: Master writing effective social media copy to connect with your target audience on different platforms. Also, learn audience preferences for new content, including engagement and shareability factors.
• Facebook, Instagram, and X Marketing: Learn how to create platform-specific strategies and make the most of your presence on Facebook, Instagram, and X for brand awareness, engagement, and conversions.
• LinkedIn & Snapchat Marketing Basics: Learn how to find professionals for B2B through LinkedIn and how to approach and engage the younger crowd on Snapchat creatively using dynamic and interactive content.
• Online Reputation Management (ORM): Acquire skills in the brand’s online reputation management. Learn how to ensure the audience’s positive perception and avert potential crises.
• Influencer Marketing Strategies: Explore effective influencer collaboration, spotting the right influencers, and campaign design that works for your audience and enhances brand credibility.

Pro Tip: When managing social media marketing, leverage social media marketing tools that offer analytics and scheduling features.

5. Paid Social Media Marketing

In this module, you will learn how to strategically use paid social media campaigns to boost visibility, engage your target audience, and drive conversions. You will gain expertise in setting up, optimizing, and analyzing paid ads across various social platforms to achieve measurable results. Here are the key topics covered in this module of the digital marketing training syllabus: 

• Introduction to Social Media Advertising: Get familiar with paid advertising and lead social media channels for targeted audience reach and successful campaigns.
• Facebook & Instagram Ads: Learn how to create, manage, and optimize ad campaigns on Facebook and Instagram. Build skills in developing engagement, brand awareness, and conversions.
• Transition to Facebook Ads Manager: Learn how to keep full control over how you manage your campaigns. Master Facebook Ads Manager, which connects capability in creating a campaign and targeting it properly.
• Advanced Facebook Campaigns: Learn about advanced techniques, including A/B testing, custom audiences, and lookalike audiences, for maximum effectiveness in your Facebook ad.
• LinkedIn Ads: Learn how to leverage LinkedIn for professional and high-converting ad campaigns targeted at B2B audiences and decision-makers in attaining maximum lead generation results.
• Social Media Analytics: Learn to track, analyze, and interpret performance data on social media ads, with actionable insights and metrics to help refine your strategies.

6. Lead Generation & E-Commerce

Lead generation is about converting potential customers into paying ones. It’s an important aspect used to acquire clients on various digital platforms. In this module, you will learn about lead generation and e-commerce platforms for digital marketing. Here are the key topics covered in this module of the digital marketing course syllabus:  

• Creating High-Converting Landing Pages: Learn the required ingredients of a conversion-focused landing page and ways to optimize the page to enhance lead generation and conversion rates.
• Email Marketing Essentials: Learn how to get started with email marketing- list building, compelling copy, and automated campaign workflows that could help you nurture leads and build on momentum.
• Optimizing E-Commerce Performance: Discover how to optimize your e-commerce website for flawless user experience, product pages, and checkout processes to enhance the ratio of sales conversions.

7. Google Analytics (GA4)

In this module, you will explore Google Analytics 4 (GA4) and learn how to use Google Analytics features to track user behavior, measure campaign effectiveness, and derive actionable insights. With GA4, you will gain the skills to optimize your digital marketing efforts through data-driven decision-making. Here are the key topics covered in this module of the digital marketing training syllabus:

• GA4 Introduction: Familiarize yourself with Google Analytics 4 (GA4). Explore the new features and how the tool differs from Universal Analytics in tracking and reporting.
• Setting Up GA4 for Websites: Learn how to set up GA4 for your website, which entails configuring and linking to other platforms. For example, Google Ads.
• Understanding GA4 Reports: Master analysis in GA4 reports including interpretation of user behavior, traffic sources, and conversion data.
• Advanced GA4 Configuration: Find out everything about advanced setup in GA4, including setting up custom events, conversions, and audience segmentation.

Projects Covered in the Digital Marketing Course

Here are the projects that you will have to complete in this digital marketing course with a placement guarantee:

Projects play an important role in preparing an effective portfolio for digital marketing. A compelling portfolio helps land high-paying jobs. Here are the projects you will complete in this digital marketing course with a placement guarantee:

• Audit & Strategise the Brand: In this project, you will carry out a holistic review of the current digital presence of a brand. You will develop and execute a strategic plan for increased brand visibility, engagement, and growth by channeling specific targets through digital marketing.

• Build an SEO Strategy & Website: In this assigned project, you will design and implement an SEO strategy that takes organic traffic to the next level. Develop a fully optimized website with defined goals and metrics to measure performance.

• Create a Google Ad that Gets Clicks: You will create a Google Ads campaign using SEO keyword research techniques. Craft compelling and optimized ad copy for CTR. Analyze results to improve the next campaigns.

• Elevate a Beauty Brand through SMO: In this assignment, you will learn to reach more customers for a beauty brand online through social media optimization. Plan from the moment of content creation to increase followers, engagement, and loyalty for the brand across platforms.
• 
  3-Month Social Media Plan: Implement all your learning by designing a 3-month social media content calendar. These include types of posts, target audiences, publishing schedules, and engagement strategies to achieve the greatest impact.

• Edtech Funnel: Engage, Resell, Retain: You will develop a full-funnel marketing strategy for the Edtech platform, focusing on engaging potential users and converting them into customers. 

• Google Analytics: Sales & Growth Insights: You will learn to monitor the sales and growth metrics of a website using Google Analytics (GA4). You will also get practical insights into customer behavior, traffic trends, and conversion rates to enhance the business’s digital strategy.

• 360-degree Digital Marketing Blueprint: This final project involves creating a 360-degree digital marketing blueprint encompassing SEO, SEM, SM, email marketing, content marketing, and analytics. The project should give a complete roadmap for long-term digital success.

Digital Marketing Skills

A career in digital marketing offers numerous opportunities for growth and success. It is important to develop the right set of skills for landing opportunities in the industry. The digital marketing industry requires technical and strategic expertise to build successful campaigns. Below, we have outlined the key skills needed for both entry-level and senior-level roles to help you thrive in this dynamic field:

What are the Prerequisites of a Digital Marketing Course? 

A digital marketing course is accessible to everyone and doesn’t require formal education prerequisites. However, familiarity with basic marketing concepts, computer proficiency, and knowledge of various social media platforms can be beneficial. Creativity, along with strong analytical and problem-solving skills, are key qualities that contribute to a student’s success in this field.

Digital Marketing Skills

A career in digital marketing offers numerous opportunities for growth and success. It is important to develop the right set of skills for landing opportunities in the industry. The digital marketing industry requires technical and strategic expertise to build successful campaigns. Below, we have outlined the key skills needed for both entry-level and senior-level roles to help you thrive in this dynamic field:

1. Digital Marketing Skills – Entry-Level Roles

Digital marketers should continuously adapt to evolving trends, master data-driven decision-making, and integrate innovative digital strategies to stay ahead of the competition. This role demands expertise in website management, search optimization, content strategy, and data analytics. Here is a list of entry-level role digital marketing skills:

• Website Planning and Creation: Proficiency in website architecture, user experience, and (UX) design is important. In addition, knowledge of responsive layouts and CMS platforms like WordPress, Shopify, and Magento is required. 
• Search Engine Optimization (SEO): Knowledge of search engine optimization (SEO) is an advantage for acquiring a job. This includes on-page SEO, off-page SEO, technical SEO, keyword research, link-building strategies, and schema markup.
• Search Engine Marketing (SEM): Expertise in paid advertising strategies, Google Ads, Bing Ads, display marketing, and PPC campaign management is crucial. 
• Social Media Marketing (SMM): In-depth knowledge of planning and executing marketing strategies on platforms like Facebook, Instagram, LinkedIn, Twitter, etc., is required for SEM-specific roles. 
• Content Marketing & Strategy: Being well-versed in crafting high-quality, SEO-optimized content for blogs, websites, and social media is an important skill. The ability to plan editorial calendars and storytelling techniques is also essential. 
• Web Analytics: Expertise in leveraging tools like Google Analytics, Facebook Pixel, and heatmaps is vital for technical roles in digital marketing. Therefore, the skill to track performance metrics, user behavior, and ROI-driven decision-making is necessary. 
• Digital Media Planning and Buying: Knowledge of optimizing advertising budgets across Google Ads, Facebook Ads, programmatic advertising, and influencer marketing campaigns. This skill is essential for those interested in digital marketing planning and budgeting. 
• Web Remarketing: Expertise in implementing retargeting strategies is essential. Candidate should know how to use Google Ads, Facebook Pixel, and other tracking tools to convert previous website visitors into customers.
• Email Marketing: Candidates should be proficient in crafting compelling email campaigns, automation sequences, A/B testing, and segmentation strategies.
• Design Essentials: For those interested in digital design, expertise in graphic designing principles, Canva, Adobe Photoshop, and video editing basics is important.
• Mobile Marketing: Proficiency in creating and optimizing mobile-first marketing strategies is important for mobile marketing job roles. It includes SMS campaigns, in-app advertising, and mobile-friendly landing pages.
• E-Commerce Management: Expertise in managing online stores on platforms like Shopify, WooCommerce, and Amazon is one of the most important skills in e-commerce management. Candidate should know conversion rate optimization techniques.
• Online Reputation Management (ORM): Experienced in monitoring and responding to customer feedback, managing online reviews, and building a strong brand presence across digital platforms.
• AdSense, Blogging, and Affiliate Marketing: Expertise in monetization strategies is a must-have skill for digital marketers. It includes using Google AdSense, blogging techniques, influencer collaborations, and affiliate partnerships.
• Google Tag Manager (GTM): For GTM roles, proficiency in implementing and managing tracking codes, conversion pixels, and custom event tracking without modifying website code is necessary.
• App Store Optimization (ASO): Being proficient in enhancing mobile app visibility for ASO jobs is vital. This includes know-how in keyword optimization, reviews, and user engagement strategies for the App Store and Google Play.
• Google My Business (GMB): Skilled in optimizing business listings, responding to customer inquiries, and improving local SEO rankings for better discoverability.
• Video Marketing: Proficiency in creating and promoting engaging video content on platforms like YouTube, and Instagram Reels is important for video-editing and marketing job roles. It is essential for driving audience engagement and brand awareness.
• Marketing Automation, Influencer & Podcast Marketing: Expertise in marketing automation, influencer marketing, and podcast marketing is necessary. Candidate should know how to use tools like HubSpot, Mailchimp, and Hootsuite to automate processes and collaborate with influencers for expanded brand reach.

2. Digital Marketing Skills – Senior-Level Roles

A managerial role in digital marketing requires a combination of strategic planning, client management, analytical thinking, and leadership skills. Professionals in this role should excel in communication, decision-making, and campaign execution to drive business growth and brand success. Here are the key managerial digital marketing skills:

• The Art of Pitching: The ability to craft persuasive presentations and proposals to secure clients, investors, and stakeholders is a must. Professionals should effectively communicate marketing strategies and ROI potential.
• Client-Oriented Strategy: Proficiency in developing customized marketing strategies is an important skill. Experts should be able to tailor strategies as per client objectives, industry trends, and target audience insights for maximum impact.
• Campaign Creation for Clients: Excellent skills in designing and executing digital marketing campaigns across SEO, PPC, social media, and content marketing are vital. It should ensure alignment with business goals and performance metrics.
• Reporting and Evaluation: Knowledge of using analytics tools like Google Analytics, SEMrush, and HubSpot is necessary. It is an important skill needed to track campaign success, measure KPIs, and present data-driven insights for optimization.
• Soft Skills: Strong leadership, communication, problem-solving, adaptability, and team collaboration skills are must-have skills for a senior role. Experts should be able to manage teams, foster innovation, and build lasting client relationships.

Digital Marketing Salary Trends

Digital marketing has become essential for business growth, leading to a rising demand for skilled professionals. Salaries for digital marketing professionals vary across different cities based on demand, cost of living, and industry presence. Here’s a breakdown of the average digital marketing salary range by experience level in major cities in India:

City	Entry-Level (0-2 years)	Mid-Level (2-5 years)	Senior-Level (5+ years)
Bangalore	₹4 LPA – ₹6 LPA	₹7 LPA – ₹12 LPA	₹15 LPA – ₹25+ LPA
Mumbai	₹3.5 LPA – ₹6 LPA	₹6.5 LPA – ₹12 LPA	₹14 LPA – ₹24+ LPA
Delhi NCR	₹3.5 LPA – ₹6 LPA	₹6 LPA – ₹11 LPA	₹13 LPA – ₹22+ LPA
Pune	₹3 LPA – ₹5.5 LPA	₹6 LPA – ₹10 LPA	₹12 LPA – ₹20+ LPA
Hyderabad	₹3.5 LPA – ₹6 LPA	₹6 LPA – ₹11 LPA	₹13 LPA – ₹22+ LPA
Chennai	₹3 LPA – ₹5.5 LPA	₹5.5 LPA – ₹10 LPA	₹12 LPA – ₹20+ LPA
Kolkata	₹2.5 LPA – ₹5 LPA	₹5 LPA – ₹9 LPA	₹10 LPA – ₹18+ LPA

What are the Prerequisites of a Digital Marketing Course? 

A digital marketing course is accessible to all and doesn’t require formal education prerequisites. However, familiarity with basic marketing concepts, computer proficiency, and knowledge of various social media platforms can be beneficial. Creativity, along with strong analytical and problem-solving skills, are key qualities that contribute to a student’s success in this field.

Conclusion

Once you successfully complete this digital marketing course syllabus, you will have a good mastery of key ideas, tools, and practices with an emphasis on demonstrating effective marketing strategy execution. The course will give you hands-on skills in SEO, social media marketing, pay-per-click advertising, and data-driven marketing analytics needed to design and optimize campaigns with maximum impact. By the end of this course, you will have a portfolio showcasing your ability to create, implement, and evaluate successful digital marketing campaigns.

If you want to know more about career opportunities in this field, check out our blog on the scope of digital marketing.

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