What is UI UX Design?
Modern organizations that appreciate the merits of a user-centered approach toward business have prioritized UI-UX design. As a result, UI/UX designers are in high demand right now. A study has also predicted a whopping 13% increase in the demand for UI UX designers between 2020 and 2032.
This blog will help you understand what is UI UX design, the difference between UI and UX, the future of UI/UX, and more. So, let’s have a glance at the topics to be covered.
What is UI Design?
UI or User Interface Design refers to the layout of icons, buttons, toggles, and other visual elements on a web page. It is a key component of online environments as it is the primary way users interact with the system. UI design is about creating an intuitive and user-friendly experience for customers so they can interact with the system easily.
The layout of menus, positioning of buttons, color schemes, graphics, and font selection are just a few of the design components that are part of UI or user interface design.
Did you know that an individual forms an opinion about your website in the first 5 seconds? Therefore, UI designers can actually help you convert a prospective lead into a customer by leaving a lasting impression on the users via your website. Your website design will eventually decide if a customer will go forward exploring your website and checking out your products, or will they bounce off your website, increasing your bounce rate.
A number of factors, such as the website’s performance, structure, colors, fonts, spacing, navigation, symmetry, and text volume, impact this first impression.
When considered collectively, these design decisions assist users in comprehending your website with ease. It also helps the designer understand which click amongst the cluster is most crucial; and which call-to-actions are actually generating traction.
In layman’s terms, UI design is transforming a basic interface into something enticing and beneficial using graphics, language, and other aesthetic design elements. The term UI UX design is often used interchangeably, but they are quite different. So let’s understand what is UX design.
What is UX Design?
A design process known as ‘User Experience’ or UX, aims to create products that provide exceptional user experiences. In other words, user experience design, or UX design, is a method of producing products that offer users valuable and relevant experiences.
The complete manufacturing process, including client requirements, technical specifications, and market analysis, is also handled by UX design. The purpose of UX design is to produce a product that is not only practical and useful but also delightful and rewarding to use.
An ideal example of UX design is the PPC model used by Google, it is created to be user-friendly and it also offers an enhanced experience.
Users’ wants must be taken into consideration by UX designers in order to create
simple, clear user interfaces that address user difficulties in an engaging and aesthetically beautiful manner.
As a UX designer, one must consider the primary objective customers might have, while using a product, as well as how they react toward it. These observations have a direct influence on how things are designed. So now that we understand what is UI UX design, let us understand what UI UX designers do.
What Does a UI UX Designer Do?
The following explains what a UI UX designer does:
- Developing and creating a comprehensive UI/UX design strategy for the brand.
- Using visual and graphic designs, wireframes, flow diagrams, site maps, storyboards, and prototypes to create high-quality UX design solutions.
- Designing user interface (UI) components and tools for our digital assets, such as menus, search boxes, tabs, and widgets while following etiquette for graphic design and typography.
- Coordinating the creation and delivery of customized digital user experiences with the marketing team, internal and external designers, and other stakeholders.
- UI element testing for different target links.
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The UI UX designers make use of certain tools to highlight their strengths and portray a beautiful graphic, let us check out the UI UX tools used to create the graphics:
UI UX Tools
1. Flinto
Flinto is a Mac program for interactive prototyping that essentially has everything you need to make your concepts come to life. You can create screen transitions and micro-interactions, add video layers by dragging videos or GIFs directly into your designs, add UI sound effects, and more using Flinto.
2. Webflow
You can design with Webflow even if you have no experience with CSS or HTML. Webflow allows you to make prototypes to create an actual website. When micro-interactions are used, proper HTML and CSS codes are also produced. In order to save time, Webflow also allows you to select a template.
Why Should You Choose a Career in UI UX?
UI UX designing is a fantastic position for innovative problem-solvers who are zealous about offering users the most satisfying and effective experience possible. For a job in UI/UX design, a person should be logical, precise, well-versed in design concepts, and should possess good communication skills.
UI/UX design is becoming increasingly significant as companies are investing in digital goods, services, experiences, and investing at a rapid rate. UI/UX designers will be in huge demand due to the advancement of voice-activated technology, artificial intelligence, and virtual reality and this is why you should choose a career in UI UX.
UI UX designers have several opportunities to specialize, concentrate, and work with people from other disciplines. Working on user interface design will never get old as more and more brands are trying to make their website more user-friendly, hence taking a UI UX design course can help you enhance your career.
What is the Difference Between UI and UX?
Let’s understand the differences between UI and UX, to build a clearer picture of why the two are different:
| UI | UX |
| UI typically focuses on the intricacies of screens, labeling, visual style, rules, and structure. | The user’s experience with the product is the main focus of the UX. |
| UI focuses on presentation. | UX focuses on usability. |
| Online stores like Amazon and eBay offer appealing aesthetics and easy-to-use navigation menus. | Online banking is a perfect example of a UX that works well when clients can easily log in, check their balances, transfer money, and pay their obligations. |
What is Better: UI or UX?
A good user experience (UX) should offer a fun, natural, and effective contact with the product, as opposed to a good user interface (UI), which should make using a product simple and user-friendly. Together, UI and UX produce an easy user experience. It is safe to say that UI and UX design go hand in hand.
Both UI and UX are required during the design process of a digital product. The two positions can occasionally be filled by the same designer because they complement one another.
UI UX Design Examples
There is an endless list of UI UX Design examples to pen down, but today we will look into the following three:
Instagram –
Instagram has gained a lot of attention. Due to its architecture, users can effortlessly navigate through the never-ending stream of visual content for extended periods of time without feeling swamped. Without a doubt, there is something wonderful about Instagram’s visual balance and organization.
Butter –
The goal of the web platform Butter is to make virtual cooperation “as smooth as butter.” Judging by their user interface (UI), they are certainly succeeding in this goal. Bright colors, adorable visuals, strong writing, and even the occasional GIF wonderfully capture the essence of the Butter brand: it’s approachable yet simple. Its user interface (UI) design is simple and straightforward with lots of white space and contrast, ensuring that the website is functional as well as aesthetically beautiful.
Spotify –
Spotify is an excellent example of UI/UX design. It provides a convenient and intuitive user experience with an elegant, streamlined design. Its mobile app, in particular, is well-designed, using a simple, gesture-based UI and a straightforward menu structure. It also offers a variety of features tailored for different types of users, such as personalized playlists and recommendations. The app also ensures a smooth experience across multiple devices and platforms. Finally, it offers users a variety of ways to customize their experience, such as creating their own playlists, setting a sleep timer, and adding friends.
Conclusion
The future of the UI UX Design field is very promising. The need for UI/UX designers to develop intuitive, user-friendly experiences that make things easier to use and more pleasant will rise as technology develops and becomes more sophisticated. The way people engage with technology is already beginning to change because of technologies like voice-enabled interfaces, artificial intelligence, virtual/augmented reality, etc. UI/UX designers will be at the vanguard of this transformation. Additionally, UI/UX designers will be required as the Internet of Things develops in order to develop experiences that are consistent across many devices.
