How do we get you ready for a 3LPA+ job?
Quality intake
To be accepted into the program, you need to clear an application round that evaluates your fit for the program.
Industry oriented curriculum
Learn A-Z of Digital Marketing through 10 courses and 10 industry level projects with regular industry interaction.
Continuous practice & assessment
We keep you on your toes through regular projects and tests to shape you into a Digital Marketing leader of tomorrow.
Industry recognized certifications
In addition to specialization certificate from Internshala, prepare for 7 most popular certfications from Google and Hubspot.
Best-in-class placement assistance
100,000+ companies hire on Internshala every year and it is this pool of recruiters we tap into to land you a dream job.
What makes it best-in-class placement assistance?
A dedicated course on How to Build a Career in Digital Marketing
Placement Week - A week long online career fair to get you placed
A dedicated placement cell to guide you towards your dream career
Two 1:1 Career Planning Sessions with industry experts
Get highlighted in your job/internship applications on Internshala
Industry recognized certification
Internshala Trainings certificate
Upon successful completion of the program, you will receive a Digital Marketing Specialization certificate from Internshala.
Industry certification preparation
The program prepares you for the following 7 most popular industry certificates that you can appear for free of cost.
Specialization syllabus
150 hours of learning
10 courses
10 industry level projects
After completing a course, you can download its videos for future reference.
1. Blogging & Google Analytics
4 Modules
Project : Publish your own blog
Course Overview
Blogging
Google Analytics
Advance Google Analytics
Project: Publish your own blog
Create and publish your own blog, and link it with Google Analytics. Create atleast 5 posts and view the traffic in the GA account.
2. Content and Email Marketing
3 Modules
Project : Run an Email Marketing Campaign
Course Overview
Content & Inbound Marketing
Email Marketing
Project: Run an Email Marketing Campaign
Create an email marketing campaign, send it to your contacts and measure the impact of the campaign.
3. Search Engine Optimisation
5 Modules
Project : SEO audit
Course Overview
Search Engine Overview
Page Rank & On Page SEO
Off Page SEO & Tools for SEO
Search Console
Project: SEO audit
Conduct an SEO audit for a website and submit a report highlighting how the website can drive more organic traffic and move up in the ranks of Google Search Results
4. Google Search and Shopping Ads
3 Modules
Project : Create a Google Search Campaign
Course Overview
Search Ads
Shopping Ads
Project: Create a Google Search Campaign
Create a Google Search campaign in Google ads by selecting right keywords, writing impactful ads and selecting appropriate bids for the keywords.
5. Google Ads - Display, Mobile, YouTube
4 Modules
Project : Create a Display Campaign
Course Overview
Display Ads
YouTube Video Ads
App Campaign
Project: Create a Display Campaign
Create a banner campaign showcasing products on an ecommerce site. Select audience based on the products to be marketed and bid appropriately.
Tools covered
The process
01Apply
- Submit your application
- Once selected, get ready for 6 months of rigorous yet fun filled learning
02Learn
- Complete 10 video based courses (~1 hour/day)
- Build 10 industry level projects
- Appear for and pass 7 industry certifications
- 1:1 doubt clearing and career guidance
03Get Placed
- Career Planning Sessions with industry mentors
- Participate in the Placement Week
- Get highlighted when you apply on Internshala
- A dedicated placement cell to guide you at each step
Doubt clearing & faculty interaction
24/7 Question & Answer forum
Weekly live doubt clearing sessions
Monthly fireside chats with experts
Your teachers
Program fees
25,000 + taxes
No-cost EMI options available starting 2458 / month
Wondering if Digital Marketing is the right career for you?
Top career options in Digital Marketing
1. Content Marketer - Use your writing skills to persuade customers & deliver results.
2. SEO Specialist - Person responsible for a website’s ranking in Google search results.
3. Social Media Manager - The folks behind every catchy (or not) post or ad on social media.
4. Marketing Analyst - Interested in marketing but love analyzing numbers too? Do both!
Top skills you need to succeed
1. Curiosity - A questioning mindset is a must-have in a dynamic industry like digital marketing.
2. Creativity - If you are always thinking of new ideas, Digital Marketing is your playground.
3. Analytical Mindset - Digital marketing runs on data. Being analytically inclined will help.
4. Communication Skills - Written & verbal communication skills are at the heart of digital marketing.
To know more about if a career in Digital Marketing is for you, speak to a counsellor.
Have more questions?
Q. Who is eligible to apply for the specialization?
The job oriented specialization program is meant for final year students, recent graduates, and young professionals who wish to build a career in Digital Marketing. You should also be authorized and available to work in India upon completion of the program if you wish to avail the placement assistance benefits.
Q. I am in the early years of college and will NOT be graduating in the next 12 months, can I still apply?
Yes, if you have decided to make a career in digital marketing and are ready to put in the required time and effort to complete the program, you can still apply and we will evaluate your application based on its quality.
Please note that you may not be able to apply to fresher jobs (or internships with PPOs) that we curate for the students of the specialization. This is because most of the organizations in India require applicants to have completed their studies (Bachelors) before they can be hired. However, you would be able to apply to the short term or work from home internships that are published on Internshala.
Please note that you may not be able to apply to fresher jobs (or internships with PPOs) that we curate for the students of the specialization. This is because most of the organizations in India require applicants to have completed their studies (Bachelors) before they can be hired. However, you would be able to apply to the short term or work from home internships that are published on Internshala.
Q. I have more than 3 years of work experience in a different field and now I want to switch to Digital Marketing, can I apply?
Yes, you can. However, please note that the placement opportunities that we would be curating for the students of the specializations would be those of entry level fresher jobs or internships (with a job offer at the end) and the same will be made available to you too.
Different companies may factor in your prior work experience in their hiring decisions differently and it will be at the sole discretion of the companies.
Different companies may factor in your prior work experience in their hiring decisions differently and it will be at the sole discretion of the companies.
Q. What questions will the application process consist of?
The application form would consist of questions on your education, your motivation to build a career in digital marketing, questions to test your ability to think creatively and your communication skills.
Q. On what parameters would my application be evaluated?
Your application would be evaluated on the basis of your English and Mathematics scores in your 10th grade, quality of your cover letter, your creativity and your communication skills (verbal and written).
Q. My application was rejected, can I still pay the fee and join the program?
No, you can not.
Q. My application was rejected, can I re-apply?
You can. However, it is recommended that you speak to us first to understand shortcomings in your previous application before deciding to re-apply.
Q. Do I need any prior knowledge of Digital Marketing to join the specialization?
No, you do not. Everything will be taught from the beginning. All you need is a genuine desire to learn, reasonable English communication skills (verbal and written), familiarity with the internet and social media (as a user), and ability to use a computer.
Q. What softwares/tools would be needed to undergo the specialization and how can I get them?
All the software/digital marketing tools that you need for the specialization would be shared with you during the course of the specialization as and when you need it.
Q. Do I need to have a laptop or desktop to do the specialization or can I do it on mobile too?
You can watch the videos and take quizzes & tests on any device including mobile. However, for assignments and projects, use of a desktop or laptop will be needed and hence it is advised that you do this specialization on a laptop or desktop.
Q. What are the different options available to pay the program fee?
You can pay the specialization fee online using any of the following payment methods - debit card, credit card, netbanking, UPI, and wallets. You will receive the link to make the payment once your application is successful.
Q. I can not pay the entire fee in one go and would like to pay it in installments. What should I do?
Depending on your payment method, you can opt for no cost EMI where a certain amount will be deducted from your account every month over a period of EMI duration that you choose. Please note that the no cost EMI is available only select payment methods that you can see here.
Q. How does the EMI option work? How much amount will I need to pay every month? Do I need to pay extra as interest cost?
If you choose to pay via EMI, a certain amount will be deducted from your account every month. For example, if the total program fee (including taxes) is Rs. 100 and you choose to pay via 12 months EMI then you will be charged Rs. 8.33 (100/12) every month.
Since these are no cost EMIs, you don’t need to pay anything extra as interest or processing fee. The total program fee you would pay over the duration of the EMI will remain the same as it would have been if you paid all of it upfront.
Since these are no cost EMIs, you don’t need to pay anything extra as interest or processing fee. The total program fee you would pay over the duration of the EMI will remain the same as it would have been if you paid all of it upfront.
Q. Can I stop or cancel the EMIs later if I decide not to continue with the specialization?
No, you can not cancel or stop the EMIs at a later date since your bank would have already paid the entire program fee on your behalf to Internshala.
Q. If I change my mind after making the payment, can I apply for a refund?
No, refund would not be permitted once the payment has been made.
Q. I faced a problem while making the payment, what should I do?
Please write to us on jos@internshala.com with details and we would be happy to help.
Q. Once my application is accepted, when will the program start?
At the time of making the payment, you will have the option to choose your preferred batch start date (the batches are available round the year) and can start the program accordingly.
Q. My application has been accepted but I would like to start the program at a later date, can I?
Yes, you can. Just choose a suitable later date batch while making the payment.
Q. How will the courses in the specialization be taught? What will be the timing of the online classes?
The specialization consists of 10 video based courses that you would complete one after another. The videos are pre-recorded so you can watch them anytime of the day as convenient to you. The courses also consist of exercises, quizzes, tests, and projects that you will undergo as you learn.
Q. What is the duration of the specialization? How many hours a day do I need to spend on the program to complete it in the given duration?
You need to complete the specialization with-in 6 months from your chosen batch start date. If you spend ~1 hour everyday, you should be able to complete the program comfortably in 4-6 months including all the projects, tests, vivas etc.
Q. What if I am not able to complete the entire specialization in the given duration? Will I get any extension?
If you are not able to complete the specialization in 6 months due to any unforeseen reasons, you will get one extension of maximum 3 months to complete the program. No further extension beyond 3 months will be granted.
Q. How will the courses in the specialization be taught? What will be the timing of the online classes?
The specialization consists of 10 video based courses that you would complete one after another. The videos are pre-recorded so you can watch them anytime of the day as convenient to you. The courses also consist of exercises, quizzes, tests, and projects that you will undergo as you learn.
Q. What if I get stuck somewhere while learning, how will my doubts be solved?
You will have 24*7 access to a doubt clearing forum where you can post your doubts and the program instructors would answer them with-in 24 hours. There will also be a live doubt clearing session with the instructor every week where you can ask your doubts in real time through chat or audio/video call.
Q. How many tests will be there in the specialization? How will these be administered and do I need to pass all of them to complete the specialization?
The specialization consists of 10 courses and each course will have several quizzes and module tests that are meant for your practice. Each course will also have a final test which will be online. You need to score min. 33% marks in the final test of each course to proceed to the next course and hence, passing all the final tests is necessary for you to complete the specialization.
Q. What happens if I am not able to clear the final test of a particular course?
You will get one more attempt to take the test. If you fail in that too, there will not be any further attempts available to you and you will not be able to proceed with the rest of the specialization.
Q. How will I get to practice what I learn? How many projects would be there? Do I need to submit all of them?
In addition to assignments which are meant for practice, each course will also have a final project where you will get to apply all the concepts that you have learned in the course.
Of the 10 total projects (one for each course), 5 are mandatory (1st, 3rd, 4th, 6th, and 10th). However, it is recommended that you submit all 10 projects since each project carries 40 marks and it would add to your overall specialization score. Completing all the projects will also improve your career prospects after completing the specialization.
Of the 10 total projects (one for each course), 5 are mandatory (1st, 3rd, 4th, 6th, and 10th). However, it is recommended that you submit all 10 projects since each project carries 40 marks and it would add to your overall specialization score. Completing all the projects will also improve your career prospects after completing the specialization.
Q. Will the projects I submit be evaluated and given feedback on?
Yes, every project you submit will be scored and given feedback on.
Q. What are the online vivas? When and how would they be conducted?
During the specialization, there will be 2 online vivas (video calls) that you are required to attend. Mid-term viva will take place after you have completed the 5th course (Google Ads - Display, Mobile, Shopping, YouTube) and submitted all the mandatory projects until the 5th course.
The final viva will take place after you have completed all the 10 courses in the specialization and submitted all the mandatory projects. In the vivas, you will be asked questions based on concepts taught in the specialization and the projects you build.
The final viva will take place after you have completed all the 10 courses in the specialization and submitted all the mandatory projects. In the vivas, you will be asked questions based on concepts taught in the specialization and the projects you build.
Q. How many marks do the tests, projects, and vivas carry?
Final tests and projects for each course carry 40 marks each. Each viva will be of 100 marks. Hence, the total marks in the specialization will be 1000 as per table below. You need to score a min. 60% marks (600) to graduate from the specialization and get your certificate.
| Course | Final Test Marks | Project Marks |
|---|---|---|
| Blogging and Google Analytics | 40 | 40 |
| Content & Email Marketing | 40 | 40 |
| Search Engine Optimization (SEO) | 40 | 40 |
| Google Search & Shopping Ads | 40 | 40 |
| Google Display, Mobile and Youtube Video Ads | 40 | 40 |
| SMM - Facebook & Instagram Marketing | 40 | 40 |
| SMM 2 - Linkedin, Twitter, Quora & Pinterest | 40 | 40 |
| ORM, Social Listing & Marketing Automation | 40 | 40 |
| Strategic Planning & Growth Hacking | 40 | 40 |
| How to Build a career in digital marketing | 40 | 40 |
| Total course marks | 400 (A) | 400 (B) |
| Mid-term viva | 100 (C) | |
| Final viva | 100 (D) | |
| Aggregate marks (A+B+C+D) | 1000 |
Q. What certificate will I receive from Internshala upon completing the specialization?
Upon successful completion of the specialization, you will receive a Digital Marketing Specialization certificate from Internshala.
Q. What is the criteria for one to receive the specialization certificate upon completion?
The necessary requirements to be eligible for the specialization certificate are as follows -
- Min. 60% aggregate marks
- Submission of the mandatory projects
- Attending both the vivas and career planning sessions
- Submitting the following 3 mandatory industry certifications which would be verified by Internshala -
- HubSpot Inbound Certification
- Google Ads Search Certification
- Google Ads Display Certification
Q. How, when, and where to appear for the industry certification exams from Google and HubSpot?
Once you start learning, at relevant places in your learning journey, we will provide you information regarding the industry certification exam that you need to appear for at that point. The course wise mapping of industry certifications is as given below.
| Course | Industry certification |
|---|---|
| Blogging and Google Analytics | Google Analytics Individual Qualification (GAIQ) |
| Content & Email Marketing | Hubspot Inbound Certification (mandatory) |
| Google Search & Shopping Ads | Google Ads Search Certification (mandatory) Google Shopping Ads Certification |
| Google Display, Mobile and Youtube Video Ads | Google Ads Display Certification (mandatory) Google Ads Apps Certification Google Ads Video Certification |
Q. Do I need to pay any fee to appear for these industry certifications?
No, you can appear for them for free. You don’t need to pay any fee.
Q. Will Internshala help me prepare for these certification exams?
Yes, at relevant places in your learning journey, we will be providing you with mock tests for each of the industry certification exams.
Q. Do I need to submit my industry certifications to Internshala in order to receive my specialization certificate from Internshala
Yes, you need to submit 3 of the mandatory industry certifications (Hubspot Inbound Certification, Google Ads Search Certification, Google Ads Display Certification) to Internshala to be eligible for the specialization certificate from Internshala.
Q. Who is eligible for placement assistance and for how long?
All the students who successfully complete the specialization (i.e. get the specialization certificate) and are authorised and available to take up full time employment in India at the time of completing the specialization are eligible for placement assistance. The assistance is available for as long as it takes you to get your first job/internship in digital marketing.
Q. Who will be the mentor for my career planning sessions and how would these sessions help me in my career?
The Career Planning Sessions will take place along with the 2 vivas and your mentor for these sessions would be an expert with 5+ years of experience in the industry. These sessions will be an opportunity for you to discuss your career goals and get personalised feedback and guidance from the mentor.
Q. What kind of job or internship can I expect upon completion of the program and where?
For the specialization students, we will curate Digital Marketing fresher jobs or internships leading to a fresher job with min. 3LPA CTC. These fresher jobs/internships come from the pool of recruiters who use Internshala for hiring and can be anywhere in India (including work from home) and you can apply to them as per your choice.
Q. How would the placement process work?
After completing the specialization, on regular intervals, Internshala will share with you relevant digital marketing fresher jobs and internships that you can apply to as per your choice. As a specialization student, your application will be highlighted to the recruiters. Companies will shortlist and assess you as per their respective policies.
Q. What is Placement Week?
Placement Week is an MBA school kind of placement fair for students graduating from the specialization in a given month to be placed with-in a week. During the placement week, Internshala will curate dedicated fresher jobs for the specialization students to apply to and for companies to close the hiring with-in a week. A specialization student can continue to attend as many placement weeks as required till the time she is placed.
Q. Do I need to necessarily accept the job/internship offers arranged by Internshala? Can I apply for jobs/internships on my own?
No, it is not mandatory for you to accept the job/internship offers arranged by Internshala and you are free, in fact encouraged, to apply to the opportunities outside the ones arranged by Internshala. After all, it is your career and you deserve to apply to all the opportunities that come your way and choose the best one for yourself.
Q. Does Internshala guarantee a job or internship placement to every student of the specialization program?
No, a job or internship is not guaranteed since that depends on the market conditions, companies’ hiring policies, and your personal preferences. However, the program is designed in such a way that any student who completes it successfully should be able to get a 3LPA+ fresher job (or an internship leading to that) in the industry with a bit of help from our side.