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Course Highlights

Learn online

At your own schedule

Mobile friendly

No laptop? No problem

Certificate of Training

From Internshala Trainings

Placement assistance

To build your career

1 project & 4 assignments

For hands-on practice

Doubt clearing

Through Q&A forum

Learn in English, हिन्दी

As per your choice

Beginner friendly

No prior knowledge required

8 weeks duration

1 hr/day (flexible schedule)

Downloadable content

With lifetime access

Learn AI tools

For a competitive edge

Why learn Digital Marketing?

Take your idea to millions

Whether you have an app, blog, YouTube channel, or want to manage publicity for your college fest; digital marketing can help you reach millions!

Be in demand

Digital marketing is one of the hottest career options these days with thousands of internships and jobs being added everyday.

Channel your creativity

Whether you like numbers, or wordplay, or designing things; digital marketing offers a heady mix of creativity for everyone.

Industry recognized & government approved Digital Marketing certification

Internshala Trainings certificate

100,000+ companies use Internshala for hiring every year. So a certificate from Internshala is recognized everywhere.

NSDC & Skill India certificate

Also, receive a certificate from NSDC (National Skill Development Corporation) and Skill India

Industry certification preparation

This training prepares you for the Google Ads Search Certification which you can appear for free of cost.

What placement assistance will you receive?

Free Placement Prep Training

Learn how to build your resume, make great applications, and ace your interviews.

Curated internships & jobs

Get internships and fresher jobs as per your preference in your inbox.

Get highlighted on Internshala

Top performers will be highlighted in their internship & job applications on Internshala.

Boost your marketing career by learning AI tools NEW

ChatGPT, Gemini, & Copilot AI

Create engaging content, do SEO, manage social media effectively, and improve marketing strategies

Generate fresh ideas and power up your marketing copy

How will your training work?

Learn concepts

Go through training videos to learn concepts

Test yourself

Test your knowledge through quizzes & module tests at regular intervals

Hands-on practice

Get hands on practice by doing projects

1:1 doubt solving

Get your doubts solved by experts through Q&A forum within 24 hours

Take final exam

Complete your training by taking the final exam

Get certified

Get certified in Digital Marketing upon successful completion of training

Digital Marketing Course Syllabus

146 video tutorials

4 assignments

1 project

4 AI tools covered

After completing the training, you can also download videos for future reference

Introduction to Digital Marketing
Understanding Web Presence
Building Web Presence
Introduction to Web Analytics and Google Analytics

Search Engine Optimisation

7 Topics
1 Demo video inside
Introduction to SEO
Keyword Research
On-page SEO
Off-page SEO
Local SEO and Online Directories
Mobile SEO and App Store Optimisation
Other Important Tools for SEO
Digital Advertising Fundamentals
Introduction to Google Ads
Search Advertising
Display Advertising
Video Advertising
Mobile Advertising
Discovery and Smart Ads
Shopping Advertising
Remarketing Ads
Introduction to Reports and A/B Testing
Introduction to the Certification
Learning Resources for the Certification
Introduction to Social Media
Facebook Marketing: Organic
Facebook Marketing: Paid
Instagram Marketing
Twitter Marketing
YouTube Marketing
LinkedIn Marketing
Other Important Social Media Platforms
Social Media Strategy
Online Reputation Management
Email Lists and Email Content
Creating an Email Campaign
Improving Email Deliverability
Introduction to Inbound Marketing
Inbound Marketing Strategies
Role of Content in Inbound Marketing
The Revisit
Influencer Marketing
Marketing Automation
Voice Search and Digital Marketing
AI in Digital Marketing
Micro-moments Marketing
Programmatic Advertising
AI for Digital Marketing: Your Essential Toolkit
The Final Project
Reviews from students

Digital Marketing Course Overview

There has been a lot of buzz around digital marketing but did you know that the field is estimated to grow by $160 billion by 2025? This is according to a study by Goldman Sachs with regard to the Indian digital marketing arena. Hence, if you are thinking about pursuing a career in digital marketing, now is the time to take action!


Kickstart your future in digital marketing with the Internshala digital marketing course. Approved by the government of India through the NSDC (National Skill Development Corporation) & Skill India, this course aims to equip students with the requisite knowledge and skills to pursue a successful career in digital marketing.


Digital Marketing Online Course Outline


This course covers a wide range of topics and concepts that will help you become a knowledgeable and competent digital marketer. The first lessons in this course teach you how to create a web presence and use Google Analytics tools to create a successful digital marketing campaign. 


It moves on to cover the concepts of SEO and digital advertising with Google Ads. You receive in-depth knowledge about various forms of social media marketing and tactics for effective email marketing. Lastly, this course offers an additional Google Ads Search Certification to add an edge to your resume when you apply for digital marketing jobs.


Quick Syllabus Overview


1. Building Web Presence

The digital marketing training begins by familiarizing you with web presence and different ways to build a web presence for a digital marketing campaign. It also introduces you to Google Analytics tools, other web analytics, and digital marketing tools.


2. Search Engine Optimization

In this section, all the important types of SEO are discussed, along with keyword research, on-page SEO, off-page SEO, local SEO, mobile SEO, app Store optimization, and other important tools for SEO.


3. Digital Advertising with Google Ads

After understanding the types of SEO, this section covers digital advertising fundamentals, including SEO concepts, Google Ads, search advertising, display advertising, video advertising, shopping advertising, remarketing ads, and A/B Testing.


4. Google Ads Search Certification

This part of the online training provides a comprehensive understanding of Google Ads Search Certification, imparting advanced knowledge in Google Ads search aspects.


5. Social Media Marketing

This section offers an in-depth guide to social media marketing, including organic and paid strategies (Facebook, Twitter, Instagram, YouTube, and LinkedIn), online reputation management, and strategy building.


6. Email Marketing

In this section, you will learn all about email marketing. It will cover important concepts, like developing email lists and email content, creating an email campaign, and improving email deliverability.


Digital Marketing Certificate Course -  Career Prospects


Both new graduates and seasoned professionals have a wide range of career options available after completing this digital marketing course and receiving a certificate. They can look for employment as:



Why Should You Enroll in Internshala’s Digital Marketing Course?


Pursuing a digital marketing training course from Internshala can open up many new opportunities for professional growth. Here are some of the key reasons why you should consider enrolling in an online course from Internshala:


Digital Marketing Training FAQs?

Digital marketing which is also known as online marketing is the one which has helped companies in branding themselves virtually at a much cheaper cost than before. It also helps the customers to interact with their favourite brands. This only includes email, social media, and web-based advertising.
Digital marketing attracts people through advertising themselves on social media, videos, blogs etc to match their targets and increase the traffic to their websites. You may say it meets short-term goals. On the other hand, Inbound marketing is a long-term process which is based on attracting customers. It does not rely much on digital marketing or engagement.
  1. It has Local Reach which can be profitable for any company
  2. It is pocket friendly for the company and the purchasers
  3. It is quite easy to learn
  4. Effective targeting enhances marketing
  5. It can easily engage people
Digital marketing is full of career choices and has had high scopes since the internet revolution started. The following career options you can try for when you learn Digital Marketing -
  1. SEM Specialist
  2. SEO Specialist
  3. E-commerce Specialist
  4. Content Strategist
  5. Brand Marketing Expert
  6. Visual Designer
  7. Video Marketing Specialist
  8. Social media Marketer
  9. Digital project manager
  10. Consultant
The estimated salary of the Digital marketer is fabulous. It starts with 3 lakh per annum for the freshers and slowly it increases itself to 12-14 lakh per annum. No doubt on why Digital Marketing courses are so popular.
Yes, this is a double certification course. This course prepares you for a Google Ads Search certification. You will also receive a certificate upon course completion from Internshala.
Internshala's digital marketing course will equip all learners with the core concepts and practices of digital marketing. It will also provide hands-on experience through projects and assignments, at the same time, all your doubts will be taken care of through one-on-one doubt-solving sessions.
The key topics covered in this course are:
  • Building Web Presence, Google Analytics, and other Digital Marketing Tools
  • Social Media Marketing
  • Email Marketing
  • SEO
  • Digital Advertising with Google Ads
Yes, you can easily learn digital marketing online. There are many online courses available to help you learn the fundamentals of digital marketing, and the Internshala platform is one of the best to skill up.
The Internshala Digital Marketing Certification course is open to anyone interested in learning about digital marketing. There are no prerequisites for the course.
Digital marketing is used in many different industries, but it is especially popular in the following industries:
  • Retail
  • Media & Entertainment
  • E-commerce
  • Financial Services
  • Hospitality
  • Food & Restaurants
  • Nutrition and Fitness
Internshala's Job oriented courses are designed to help students upskill themselves, and become job-ready. The industry-specific curriculum and personalized mentorship will equip learners with the necessary skills, knowledge, and confidence for a successful professional journey.

The courses aim to take a student from beginner to professional within 4-12 months. To sign up for Internshala's Placement Guarantee Courses, you can be a pre-final, final-year, or recent graduate. Anyone seeking a career change or course that comes with a placement guarantee can also enroll in the course of their choice.

Upon completion of the course, students receive a placement guarantee. The learner will also earn a government as well as industry-recognized certificate from the National Skill Development Corporation & Skill India and Internshala Trainings.

Internshala offers 7 placement guarantee courses:
  1. Data Science Course with placement
  2. Full Stack Development Course with Placement
  3. Digital Marketing Course with placement
  4. Human Resource Management Course with placement
  5. Product Management Course with placement
  6. UI UX Design Course with placement
  7. Electric Vehicle Course with placement
You can choose your preferred batch date while signing up for the training program and start accordingly.
You can choose between English or Hindi videos for the training depending on your preference. However, the text chapters, quizzes, assignments, and projects will be in English only.
As this is a purely online training program, you can choose to learn at any time of the day and for as much time as you want. We will recommend a pace to be followed throughout the program, but the actual timings and learning hours are in your hands.
From your batch start date, you will have access to training's content (videos, quizzes, tests, assignments, projects etc.) in the platform for 8 weeks within which you should be able to complete your training.
As this is a purely online training program, you can choose to spend as much time as you want per day and the more time you spend, sooner you would be able to complete the training. However, on an average, spending 1-2 hours per day should be sufficient for you to complete the training in 8 weeks. Some students also choose to devote more time on the weekends in case they are not able to give time on the weekdays.
Don't worry! If for some reason, you are not able to complete the training in 8 weeks; we would extend your access to the platform for sufficient duration (maximum upto another 8 weeks) so that you can complete it.
Having 8 weeks access ensures you have a deadline to work with and are able to complete the training. It also helps you beat procrastination and maintain continuity in your studies which is why Internshala Trainings students have some of the best training completion rates in the industry.
If you have completed the training, you would be able to download the training content and have lifetime access to it for future reference.
Yes, you would be able to download the training content and have lifetime access to it for future reference.
All the software/tools that you need for the training would be shared with you during the training as and when you need it.
You can watch the videos and take quizzes & tests on any device including mobile. However, for assignments and practice, use of desktop or laptop is required.
You don't need a laptop to complete this training but for assignments and practice, you would need a computer with a minimum 1 GB ram and Windows 8 or later (64 bit).
There are no prerequisites for this training as it is of beginner level. Everything that you need to know about Digital Marketing would be taught to you from scratch.
  • You will receive free access to Placement Preparation Training on the platform which covers resume writing, cover letter writing, how to search and apply for internships and jobs on Internshala, and interview preparation.
  • Access to curated internships & jobs related to the training - after completing the training, you would receive a list of handpicked internships or jobs every week that you can apply to as per your preference.
  • If you are a top performer, a badge of achievement will be added to your Internshala resume and shown to the employers when you apply to internships or jobs on Internshala.
When you score >= 90% in the final test, you will be a top performer and you will get highlighted in your internship and job applications.
While many of our students have found their desired internships or jobs after completing their training, Internshala Trainings does not guarantee an internship or job. However, if you study sincerely (including doing exercises, assignments, and projects) and make good use of our placement assistance feature, it will become easier for you to get a placement using the skills learned in the training.
More than 3 lac companies use Internshala to hire interns and employees and hence they will recognise a certificate from Internshala when they see one on your resume. However, please note that more than the certificate, companies hire candidates based on their skills and their performance in the interview so we hope you do a good job of learning the skill in the training and preparing for the interview using our placement assistance feature.
You could try making the payment from a different card or account (of a friend or family). Otherwise, you can follow the instructions on how to make an offline payment here
Just let us know your registered email id along with the screenshot of the payment receipt or transaction history. You can submit your request using the "Need further assistance?" section. Once verified, the additional amount you paid will be refunded.
The amount deducted will come back to your account within 7-10 working days. This is the normal duration your bank will take to credit the amount back into your account.
At times, there may be a slight delay in your payment reflecting on your Internshala Trainings dashboard. However, if your payment is not reflecting even after 30 minutes, please let us know your registered email id along with the screenshot of the payment receipt or transaction history. You can submit your request using the "Need further assistance?" section. Once verified, we will update your payment status from the backend.
No, you will be only getting a soft copy of the certificate which you can download and print out if required.
To be eligible for NSDC & Skill India certificate, you need to fill in the required additional information including your salutation, date of birth and father's name within 3 days of enrollment. This form will open when you log in to your account. You will also need to complete your final test by the original course end date and score a minimum of 33% in the test. Please also note that the partnership came to effect on 8th May so only trainings purchased on or after 8th May '23 are eligible for the certificate.
You will learn 4 in-demand AI tools: ChatGPT, Gemini, Copilot AI, and
You will learn about AI tools through live training sessions taught by domain experts.
You can access the free versions of the AI tools without a subscription.
You do not require any prior knowledge to pursue this course. The introductory sessions cover the foundational concepts.
AI is used in several key aspects of digital marketing like content and image creation, data analytics, customer segmentation, keyword research, and content optimization. Additionally, digital marketers can leverage AI for predictive analysis to anticipate market trends, gain customer insights, improve lead generation, and optimize marketing campaigns. ChatGPT, Gemini, Copilot AI, and are popular AI tools that automate several digital marketing tasks.